Profesional con amplia experiencia en gestión de marca, marketing digital y estrategia de comunicación, con liderazgo en campañas integradas y desarrollo de estrategias de posicionamiento.
Responsable de la estrategia y supervisión de todas las actividades relacionadas con marcas y comunicación.
Implementación de campañas de SEM/SEO, optimización web y gestión de redes sociales para diversos proyectos.
Administración y control de presupuestos publicitarios y de marketing en diferentes organizaciones.
Coordina investigaciones de mercado y análisis de resultados para apoyar estrategias comerciales y de marca.
Onix Trading Co
Main responsible for advertising and brand promotion in the retail sector., In house responsible for the market intelligence and research component., Handling of advertising budget for digital and conventional media., Responsible for e-commerce strategy and website optimization for menswear...
Mizratex S.A.
Overall in charge of all marketing strategies for the holding company; including needs of sister companies (logistics, distribution, wholesales, real estate)., Strategic sales support (traditional and online sales), Management and Development of global branding strategy, website, social media...
USAID
Marketing commissioner for all social initiatives of North American cooperation in the region, sales force and media presence for the project., Local and administrative responsible for the promotional budget., Web solution development and social media management for the project and affiliates.
EPASA
Bachelor's Degree
PG
MBA
Master's Degree
Discover other professionals with similar experience
Desarrollo y supervisión de campañas publicitarias para maximizar retorno de inversión y presencia de marca.
In charge of all aspects related to niche brands., Direct supervisor of internal promotional campaigns and liaison at three levels: advertisers, distributors and end customers., Coordination of market research and presentation of results., Annual budget management, business unit administration.
PHD Panamá
Responsible for guiding the creation and execution of campaigns for clients from conception, execution and evaluation of results, supervising the entire process and coordinating all creative areas involved., In charge of negotiating rates for each client, always safeguarding the ROI and trying to...
