Diego - Digital Banking and Product Development with 10+ years in Financial Services

Led the digital transformation projects and defined strategies for new digital banking products and channels.

Developed and launched new banking products, including current, savings, and liabilities accounts, as well as mobile banking apps.

Led cross-functional teams for omnichannel projects, digital transformations, and new service implementations.

Designed and delivered marketing campaigns and product training for sales and digital channels teams.

Developed and improved digital channels, including new channels and security features to enhance customer service.

Define and implement the current and saving accounts strategy., Responsible for the development of new liabilities products., Development and implementation of Marketing campaigns., Provide training on savings and checking account products to the sales team., Development of new Channels, Products, and Services., Implementation of Projects and new security features for digital banking., Implement improvements to the processes in the different channels.

Define and implement Omnichannel Project and digital transformation., Responsible for the strategy of customer migration to digital banking., Implement mobile banking and smartphone application., Lead several product, business, development and sales teams., Analyze and implement the opening of new bank branches based on potential zones., Develop and implement marketing and communication campaigns., Training the call center and digital channels sales team.