Francisco - User Experience Specialist with 7+ years in digital design and marketing

Applied human-centered design principles to develop prototypes, perform testing, and refine user interfaces.

Executed and optimized multi-channel campaigns including social media, email marketing, SEM, and paid media.

Managed content schedules, team workflows, and stakeholder communication across multiple campaigns and projects.

Track and analyze user journey metrics to identify pain points and improve website and app performance.

Basic knowledge applied to support design system development and QA tasks.

Ensuring a great experience under User-Centered Design, balancing business interests, and working with Agile and Lean methodologies., Prototyping solutions, testing, and refining., Led and influenced stakeholders, managing expectations, encouraging their active participation in workshops, and providing research insights, Track and report user journey performance metrics to identify pain points., Managing prototype deliverables and providing status, reporting consistently to the Product Owner about achievements, adjustments, and alternatives, Developing, documenting, and updating components of the Design system, Constantly reviewing processes, driving efficiency, and improving synergy between design and other teams., Constantly Visuals QA in the released version.

Planning the annual strategy together with the Manager, with global campaigns in 5 languages, Run digital campaigns and optimize them to improve KPIs and conversion rates., Create and collaborate on social media posts, blog articles, and email marketing campaigns.

Meet customer requirements., Build proposals and execute multiple projects., Execute digital campaign and offline marketing campaigns on events in Latam, applying SEO and SEM techniques., Management of the Meta Ads platform and Google Ads platform for digital advertising campaigns., Focus on Paid Media and social media advertising to improve conversion metrics., Coordinate social media posts, blog articles, and email marketing campaigns.

Movie and promotional website update., Coordination of the work process of web content and social networks with the design team (4 members)., Improve website metrics such as traffic and conversion indicators., Anticipate trends in movies., Pay attention to the performance of digital marketing metrics.

Plan and supervise the production and schedule of the internal and external communication strategy in corporate digital channels., Optimized digital marketing performance metrics., Apply SEO (social media posts, blog articles, and email marketing campaigns) and SEM techniques to increase website traffic., Lead a team of 6 direct and more than 20 indirect employees., Run digital advertising, paid search, display advertising, and social media advertising campaigns.