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Geanela Gerrero

Machala, El Oro, Ecuador

Senior Marketing Manager with 10+ years in Technology sector

  • Led a team to develop and execute a multi-channel marketing campaign resulting in a 25% increase in brand awareness.
  • Managed a $2M marketing budget, optimizing spend to improve ROI by 15% over previous year.
  • Successfully launched 5 new products, coordinating cross-functional teams and overseeing market research, branding, and campaign execution.
Marketing Strategy
Expert
Developed comprehensive marketing plans aligned with business objectives, overseeing execution across channels.
Campaign Management
Advanced
Designed, launched, and analyzed marketing campaigns to meet target KPIs and improve engagement.
Budget Planning & Management
Advanced
Tracked and optimized marketing expenditures, ensuring efficient allocation of resources and cost control.
Market Research & Analysis
Intermediate
Conducted market research to identify customer needs and industry trends informing marketing strategies.
Team Leadership
Advanced
Led, mentored, and coordinated a team of marketing professionals to achieve campaign and department goals.
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