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Mackenzie

Social Media Manager at Volt Multitrade

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Brantford, Ontario, Canada
Available on CazVid
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Competencies

Social Media StrategyAdvanced

Expertise in developing and executing social media campaigns to boost brand presence and engagement.

Content Creation & ManagementAdvanced

Proficient in creating, curating, and managing content across multiple platforms to attract and retain audiences.

Editorial CoordinationIntermediate

Skilled in managing editorial workflows, schedules, and team communication to ensure timely delivery.

Market Research & AnalysisIntermediate

Capable of conducting market research and analyzing competitors to inform strategic decisions.

Education

Graduate Certificate
Centennial College
Completed 2025
BA
McMaster University
Completed 2024

Summary

Dynamic social media manager and content creator with experience in audience engagement, brand growth, and editorial coordination. Adept at developing strategies that drive visibility and foster community.

Key Achievements

  • Expanded Volt Multitrade's LinkedIn followers from 0 to 2,500+ through targeted content strategies.
  • Designed and maintained the company website, optimizing content for increased engagement.
  • Built an engaged audience of 1,100+ followers and 90 newsletter subscribers for The Girl in the Mirror platform.
  • Supported educational product launches through market research and promotional content at Emond Publishing.
  • Coordinated editorial workflows and managed communications as Managing Editor at On The Danforth.

Experience

Social Media Manager

Volt Multitrade
2024 - Present

Grew the company's LinkedIn presence from 0 to 2,500+ followers through strategic content development and audience engagement.. Designed, launched, and maintain the company website, optimizing content and SEO to improve online visibility and lead generation.. Generated 20+ customer jobs through the company website within the first six months following launch.. Create digital and print marketing materials, including advertisements, promotional campaigns, flyers, and branded communications.

Founder & Writer

The Girl in the Mirror (Substack & Instagram)
2024 - Present

Built and managed a personal platform across Substack and Instagram, cultivating an engaged audience of 1,100+ followers and 90 newsletter subscribers.. Developed content strategies and editorial campaigns focused on culture, psychology, and contemporary life.. Managed content planning, audience engagement, platform growth, and brand development.

Editorial Intern

Emond Publishing
2025 - 2025

Conducted market research and competitor analysis to support the development and launch of new educational products.. Created marketing materials and promotional content that supported product awareness and sales initiatives.

Managing Editor & Contributing Writer

On The Danforth
2024 - 2025

Coordinated editorial schedules and project timelines across multiple departments.. Managed communication between writers, editors, and fact-checkers to ensure efficient production workflows.. Collaborated on content strategy, story development, and audience-focused editorial planning.

Skills

Social Media StrategyContent Creation & ManagementEditorial CoordinationMarket Research & Analysis
Published on CazVid - Jul 6, 2026
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