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Pablo - Digital Marketing Coordinator with 5+ years in E-Commerce & Digital Strategy

San Salvador, San Salvador Department, El Salvadoren
Managed Digital Marketing and E-Commerce operations across multiple countries for Dentaltix, integrating analytics for 150,000+ products.
Developed and implemented SEO, CRO, and paid media strategies that improved online visibility and customer engagement.
Published on CazVid

Summary

Experienced professional in digital marketing, e-commerce, and digital analytics with a track record of managing cross-channel campaigns and developing strategic growth initiatives.

Key Achievements

Skills

Digital MarketingAdvanced

Applied SEO, Google Ads, Email Marketing, and digital analytics to optimize marketing campaigns and improve online presence.

Data Analytics ToolsIntermediate

Utilized Google Analytics, Tag Manager, Hotjar, and Data Studio for monitoring and improving digital marketing performance.

Campaign ManagementAdvanced

Designed and executed paid media campaigns across Google, META, and other platforms, managing budget and targeting strategies.

Content & Creative ToolsIntermediate

Developed landing pages, digital reportages, and visual content using Adobe Creative Cloud tools.

Strategic PlanningAdvanced

Conducted digital strategic planning for brands and campaigns, aligning marketing objectives with business goals.

Languages

English(Advanced (C1))Chinese(Basic (A1))

Experience

Digital Marketing and E-Commerce Coordinator

Dentaltix

Integrated E-Commerce management in Spain, England and Portugal., Development of CRO (Conversion Rate Optimization) strategies., Google Ads Campaigns, Google Shopping, META., Email Marketing campaigns, customer loyalty and customer acquisition., Management and planning of SEO strategies for positioning., Implementation of Digital Analytics in +150,000 products.

Digital Marketing and Paid Media Coordinator

Urban Poke Bar

Digital Strategic Planning for Social Networks, Implementation of Email Marketing Strategy to capture leads, Analysis and development of SEO Strategy for organic positioning, Website Improvement Project (offsite, onsite, backlinks), META and Google Ads campaigns., Digital analytics study for internal improvements.

Marketing Specialist

Qudox - Digital Agency

CRM and Digital Strategy Management, Landing page development for the brand, Creation of digital reportage, Google Ads Campaigns., Internal Event Management (The first edition of State of Digital)

Marketing Assistant

Glass Mountain BPO

Digital Strategy Planning for 2 US Brands., Google Ads and Meta campaigns for the brand., Support in the generation of organic positioning in Semrush., Internal and external event planning

Marketing and Sales Assistant

Inversiones Bolivar

Graphic design for sales rooms, Digital marketing planning for real estate projects, Event planning with sponsorships / Photo and Video Shooting, CRM management and support in the sales area

Education

Universidad Dr. José Matías Delgado

Bachelor of Science in Communication

Completed 2020

IMF Business School

Master's Degree in Digital Marketing and Communication

Completed 2023

ISIE Business School

Master's Degree in Management and Marketing

Completed 2024
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