Rodrigo - Social Media Content Creator with Expertise in Brand Strategy and Digital Campaigns

Designs and implements tailored content plans that align with brand identity and audience engagement goals.

Creates targeted social media campaigns to boost brand visibility, lead acquisition, and sales growth.

Builds comprehensive brand ecosystems from positioning to visual identity and digital presence.

Designs branded assets and marketing materials that emphasize coherence, refinement, and authenticity.

Built and executed content strategies for luxury and sustainability-focused brands, emphasizing coherence, visual refinement, and authenticity.. Designed branded assets and marketing materials using Canva Pro, strengthening consistency across platforms.. Adapted content based on audience behavior, cultural trends, and platform dynamics.. Worked closely with clients to translate intangible brand values into clear, engaging digital expression.

Led media and digital strategy initiatives for clients in real estate, wellness, and lifestyle sectors.. Developed targeted Instagram and Facebook campaigns that supported sales growth, lead acquisition, and brand consolidation.. Provided strategic consulting on content direction, brand voice, and customer journey alignment.. Balanced creative execution with analytical review, ensuring campaigns evolved intelligently over time.

Design holistic brand ecosystems from positioning and identity to content, campaigns, and digital presence.. Direct social media and paid media strategies with a focus on long-term brand equity, not short-term visibility alone.. Act as a strategic partner to founders and leadership teams, helping align brand expression with business intent and growth cycles.. Oversee creative development, campaign execution, and continuous refinement based on audience response and market signals.