Qualified IT Professionals

Qualified IT Professionals: How to Effectively Find Them

Digital transformation has accelerated the demand for information technology (IT) professionals in various sectors. However, finding and hiring these experts is no easy task, as they are scarce and in high demand in today’s job market. So is there a way to acquire qualified IT professionals without excessive expenditure of time and resources? This is the question asked by many companies looking to improve their competitiveness and adapt to new digital challenges.

In this article, we will highlight some of the most valued and promising IT areas in the market, as well as the most in-demand IT profiles for 2024. Additionally, we will provide tips and resources to facilitate your search and recruitment of IT talent. If you want to know the best strategies for finding the IT professionals you need for your business, keep reading.

What is an IT Professional?

An IT professional is someone dedicated to the study, design, development, implementation, and maintenance of computer-based information systems and telecommunications equipment. These systems can range from software applications to communication networks, including hardware and software infrastructures. An IT professional can work in various areas and sectors, both public and private, and perform diverse roles and functions depending on their specialization and experience.

IT professionals are crucial for advancing digital transformation and organizational competitiveness in the 21st century. Their work helps optimize processes, improve quality, increase security, reduce costs, and add value for clients and users. According to the Labor Observatory of the National Training and Employment Service (Sence), IT profiles are the most in-demand and highest-paid in the current job market. Therefore, pursuing a career in information technology is a highly attractive option with significant professional development opportunities.

Most In-Demand IT Areas for 2024

The IT sector is continuously evolving and growing, offering multiple opportunities for professional and personal development. However, not all IT areas have the same demand or level of competition in the job market. Therefore, it is important to know which IT areas are most in-demand by companies in 2023 to focus training and specialization on the most sought-after and best-paid profiles.

According to Business Insider España’s report on the most in-demand tech profiles for 2023, based on a survey conducted by Selecta Digital with 390 companies, the most in-demand IT areas for 2023 are:

Data and Artificial Intelligence

Professionals in this field process, analyze, and extract value from the vast volumes of information generated by organizations and users. They also apply artificial intelligence algorithms, machine learning, and deep learning to create innovative and predictive solutions. The most sought-after profiles include data analysts, data engineers, data scientists, and AI specialists.


Cybersecurity experts protect systems, networks, programs, data, and devices from external and internal threats that could compromise the integrity, confidentiality, and availability of information. The most sought-after profiles include cybersecurity analysts, cybersecurity engineers, cybersecurity auditors, and cybersecurity consultants.

Software and Application Development

These professionals are responsible for creating, modifying, testing, and maintaining the source code of software programs that perform desired functions. They can work with different programming languages, platforms, and frameworks depending on the project type. The most sought-after profiles include full-stack developers, front-end and back-end developers, software engineers, and software architects.

Cloud Computing

Cloud computing specialists design, implement, and manage cloud-based solutions that enable the storage, processing, and access to data and computing resources over the internet. They also optimize the performance, scalability, security, and cost-efficiency of these solutions. The most sought-after profiles include cloud systems administrators, cloud systems engineers, cloud solutions architects, and cloud developers.

Digital Marketing and Content

Digital marketing and content professionals plan, execute, and measure online marketing strategies to promote products or services, generate web traffic, capture leads, and retain customers. They also create and manage digital content adapted to different channels, formats, and target audiences. The most sought-after profiles include SEO specialists, SEM specialists, social media managers, email marketing specialists, web analytics experts, copywriters, and graphic designers.

These are some of the most in-demand IT areas for 2023-2024, but they are not the only ones. Other emerging or growing areas include the Internet of Things (IoT), augmented and virtual reality (AR/VR), robotics, and blockchain. The key is to stay updated on technological trends and labor market needs to adapt to changes and take advantage of opportunities in the IT sector.

Challenges in Finding Qualified IT Professionals

Companies aiming to boost their digital transformation and competitiveness need qualified IT professionals who can add value and deliver innovative solutions. According to ManpowerGroup’s “Talent Shortage 2022” report, 34% of employers report difficulties in filling tech positions.

Main Challenges in Finding Qualified IT Professionals

  • The Gap Between Supply and Demand: The demand for IT professionals far exceeds the available supply, creating a scarcity and competition for talent.
  • Rapid Technological Evolution: Technology advances at a rapid pace, requiring IT professionals to continuously update and learn. Companies seek profiles proficient in the latest trends and technological tools, such as artificial intelligence, big data, cybersecurity, cloud computing, or the Internet of Things.
  • Lack of Diversity and Inclusion: The IT sector remains predominantly male with little representation of minority or disadvantaged groups. This poses a problem for both equal opportunities and innovation and creativity, as diverse perspectives and experiences are lost.
  • Lack of Alignment Between Business and IT Areas: IT professionals need not only technical skills but also soft skills or transversal skills, such as communication, teamwork, critical thinking, and problem-solving.

How and Where to Find IT Professionals

Faced with the challenge of finding qualified IT professionals, companies must look for new ways and channels to attract and hire these in-demand profiles. One of the most innovative and effective options is to use the Cazvid app or its PC version, a leading platform for publishing job offers and resumes in video format.

Advantages of Cazvid for Companies Seeking IT Professionals

  • It’s Free: Cazvid does not charge for posting or viewing job ads or video resumes. There are no commissions or intermediaries. Simply download the app, register, and start using it.
  • It’s Quick: It allows you to post and view job ads or video resumes in minutes. The videos are a maximum of 30 seconds, saving time and capturing the attention of candidates or employers quickly.
  • It’s Casual: The videos do not need to be professional or formal. Instead, they aim to showcase your personality and skills naturally and spontaneously.
  • It’s Visual: It allows you to see and hear candidates or employers before contacting them, giving you a better impression of their attitude, communication, and motivation.
  • It’s Direct: Cazvid lets you contact candidates or employers directly, without intermediaries or filters.

Cazvid is an ideal app for finding IT professionals, as it adapts to the characteristics and needs of this sector. IT professionals value innovation, creativity, flexibility, and speed, all of which Cazvid offers. Moreover, being a video-based app, it allows showcasing soft skills, communication abilities, and technical competencies of candidates or employers.

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