A dedicated UX professional with over 8 years' experience in creating user-centered designs across finance, eCommerce, and media sectors, with strong project leadership and collaboration skills.
Conducts heuristic evaluations, user interviews, and feedback sessions to inform design decisions.
Creates wireframes, prototypes, and high-fidelity mockups for diverse digital platforms.
Leads daily stand-ups, design reviews, and manages projects using Scrum and Kanban methodologies.
Designs website layouts with HTML5, CSS3, and Bootstrap, aligning with branding standards.
BairesDev
Improved UX design for systems related to healthcare, finance and education, Collaborated with stakeholders to gather feedback on design proposals and iterations, Led daily stand-ups and monthly design reviews to track design progress and updates, Managed projects using agile methodologies, including design sprints, Kanban, and Scrum ceremonies, Redesigned the UX of a B2B vendor management platform from scratch, enhancing the experience for both consumers and clients.
Q2
Led UX design for Q2 financial products, crafting user flows, wireframes, and prototypes, Collaborated with stakeholders to gather feedback and facilitated daily stand-ups, design reviews and scrum meetings, Redesigned the UX of some B2B digital financial solutions for Commercial Loans, Treasury Services or Transactions Security, Proposed and implemented the switch from Sketch to Figma, unifying design, development, and product teams under a single UX tool to improve collaboration and accelerate deliverables.
Walmart eCommerce
Led UX Research through heuristic evaluations, benchmarking, and gathering insights to inform UX best practices and metrics, Collaborated closely with stakeholders to gather feedback on design proposals, prototypes, and implementations, Managed the UX team focused on eCommerce platforms, delivering user flows, wireframes, mockups, and UI elements for design and development teams, Utilized Jira for project management and organized creative sessions to define design strategies and technical iterations, Led daily stand-ups, monthly design reviews, and facilitated agile processes (design sprints, Kanban, Scrum ceremonies), Proposed and implemented the unified profile project for Walmart apps, enabling a multi-purchase experience across platforms, resulting in a 12% sales increase in the first quarter post-launch.
Bachelor in Graphic Design
Web Design Diploma
Marketing Degree
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Switches and manages design tools like Sketch and Figma to streamline team collaboration.
ION Financiera
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University of Tamaulipas
Definition of brand guidelines for all university events and congresses., Responsible for branding and social media marketing., Design for web and print, digital presentations & infographics, Photography and digital photo retouch, Video edition and motion graphics for all academic events and congresses.
