Rubén - Paid Media & eCommerce Manager with 5+ years in digital advertising

Pereira, Risaralda Department, Colombiaen

Managed paid campaigns on Meta and TikTok, adjusting strategies based on KPI analysis.

Handled over 200 monthly orders, overseeing store operations and customer communication.

Published on CazVid

Summary

Skilled in managing paid media campaigns, overseeing eCommerce operations, and supporting construction projects through budget and technical documentation. Adept at KPI analysis, campaign optimization, and team collaboration, ensuring project success and effective advertising performance.

Key Achievements

Supported project scope with budget development, cost tracking, and technical documentation.

Skills

Meta & TikTok Paid Ads ManagementAdvanced

Expertise in creating, monitoring, and optimizing paid campaigns on Meta and TikTok platforms.

Campaign Monitoring & OptimizationAdvanced

Proficient in analyzing KPIs like ROAS, CTR, CPA, and adjusting campaigns in real-time for best performance.

Budget Development & Cost TrackingAdvanced

Experienced in developing budgets, tracking costs, and supporting procurement for technical projects.

Technical Documentation & CollaborationIntermediate

Skilled in drafting technical reports and collaborating with engineers to meet project milestones.

Customer Service & Store OperationsIntermediate

Managed customer communication, order fulfillment, and store operations for eCommerce platform.

Languages

English(B2)Spanish(Native)

Experience

Paid Media &amp; eCommerce Manager (Remote)

Nifty Colombia

Jan 2024 - Present

Managed paid advertising campaigns on Meta and TikTok, adjusting budgets, creatives, and targeting daily., Conducted weekend check-ins to ensure campaign delivery and performance stability., Monitored KPIs such as ROAS, CTR, and CPA, making real-time adjustments to underperforming ads., Submitted...

Project &amp; Budget Coordinator

Constructora New Millenium

Jan 2013 - Present

Developed budgets and material takeoffs based on construction plans., Tracked costs and schedules, supporting technical teams with reporting and procurement., Drafted proposals and organized technical documentation in line with project timelines., Collaborated with engineers and suppliers to meet...