Salma - Operations & Digital Marketing Specialist with Cross-Industry Experience

Applied Excel functions for data analysis, reporting, and performance evaluation across roles.

Provided constructive feedback, negotiated contracts, and effectively conveyed information during teamwork.

Ensured documentation accuracy, process precision, and thorough analysis in various tasks.

Supported process improvements in logistics and operational workflows to enhance efficiency.

Supported commercial and logistics teams by managing documentation, optimizing workflows, and enhancing process efficiency., Created performance and operational reports with Excel functions, leading to more streamlined decision-making., Attention to detail in documentation, planning, and logistical coordination.

Planned, scheduled, and analyzed content performance for social media across multiple client accounts., Developed metrics-based reports to enhance marketing strategies, focusing on paid campaigns., Analysed website analytics to identify customer behaviour patterns, using insights to refine digital marketing strategies effectively.

Utilized Excel to design dashboards and analyze internal data, evaluating performance indicators., Conducted market research and benchmarking, contributing to the bank's competitive analysis and strategy development.