Assistant Director Engagement Marketing

About the role

The Assistant Director Engagement Marketing will execute email campaigns and registration and website pages to support groups, broad-based programs, and events. These initiatives help cultivate alumni and students in meaningful ways that result in engaged volunteers and donors. This role serves on the Northwestern Alumni Association team within Alumni Relations and Development and reports to the Associate Director of Alumni Engagement.

The target budgeted salary is $60,000 to $64,000 annually. Offers will be based on candidate experience and education, as well as equity within Northwestern University. This role is eligible for a hybrid work arrangement, up to two days remote and three onsite.

Responsibilities

• Administer and maintain existing strategic plans, and recommend changes and improvements to maximize effective communications and best practices.
• Build content in the email platform, generate audience lists, produce related webpages and event registration forms, and schedule and execute these items.
• Support online engagement efforts for signature programs, events, and initiatives.
• Assist with audience data management and advanced troubleshooting.
• Implement best practices for accessibility, inclusive language, editorial style, and brand.
• Collaborate with internal team and department partners to accomplish strategic goals.

Key facts

• The target budgeted salary is $60,000 to $64,000 annually.
• Eligible for a hybrid work arrangement, up to two days remote and three onsite.
• The role executes email campaigns and registration and website pages for groups, programs, and events.