Brand Director

Tasks

• Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets.
• Approve integrated campaigns, creative platforms, media strategies, and annual marketing budgets to maximize reach, ROI, and commercial impact.
• Partner cross-functionally to prioritize innovation, optimize the portfolio and product lifecycle, and guide go-to-market plans for major launches.
• Turn brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that drive growth and protect brand health.
• Use consumer and performance insights to set targets, assess risks and opportunities, and take action to deliver growth and profitability.
• Build a high-performing team; select and manage agency partners and external investments; align senior stakeholders and executive leadership.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 8-10 years of experience in brand marketing, marketing, or a related commercial role
• Proven track record developing and executing successful brand growth strategies.
• Experience managing significant marketing budgets and complex portfolios.
• Demonstrated success leading innovation pipelines and product launches.
• Experience influencing senior leaders and leading cross-functional teams.
• Experience leading and developing high-performing teams.
• Beverage alcohol, CPG, food & beverage, or consumer goods experience preferred.

Schedule

• Two in-office days per week.
• Los Angeles-based candidates may work remotely, with travel to Napa/Paso Robles for key meetings (at least quarterly) and more frequent Napa travel during the first 3–6 months.

Location

• Napa, CA