Creative Marketing Lead

Tasks

• Lead the creative and marketing direction behind Cakeworthy’s next chapter.
• Brand & creative direction
• Campaign concepts, launches & promotions.
• Email, SMS & app marketing.
• Social media creative direction.
• Copywriting & brand storytelling.
• Photoshoots & content production.
• PR, media & creator strategy.
• Creative project timelines & team direction.
• Using performance insights to strengthen creative and marketing.

Requirements

• 5+ years of experience in creative, brand, or digital marketing.
• A strong background in both marketing and graphic design, with an eye for visual storytelling and brand identity.
• Experience developing campaigns across email, SMS, social media, and digital platforms.
• Strong copywriting skills and the ability to turn ideas into compelling brand messaging.
• Experience leading creative projects, directing photoshoots, and providing direction to creative teams.
• A strategic mindset that understands how creative decisions connect to engagement, performance, and
• A portfolio is not required.
• If you have a portfolio showcasing your creative, marketing, design, or campaign work, please send it our way.

Schedule

• Full-Time
• Hybrid

How to apply

• Send your resume (and portfolio) by email.

Location

• Hamilton, Ontario