Customer Data Platform CDP Manager

Role: Customer Data Platform (CDP) ManagerLocation: 04510 Ciudad de México, CDMX, México (Hybrid)Mode: Full-TimeSalary + Benefits Job Summary
Define, govern, and drive the organization's Customer Data Platform (CDP) strategy by building a unified Customer 360 view and enabling segmentation, personalization, and omnichannel activation through strategic use of customer data.
Key Responsibilities
Define the functional architecture and operating model of the Customer Data Platform.Develop the CDP strategy aligned with business objectives.Prioritize business use cases enabled through Customer 360/Data 360.Define and govern the unified customer model, identities, attributes, and audiences.Coordinate with Architecture, Data Engineering, and IT teams to integrate Customer 360 data sources.Drive adoption of segmentation and personalization capabilities with Marketing, Sales, Customer Service, Collections, and Marketplace teams.Ensure data governance, quality, privacy, and regulatory compliance across the CDP ecosystem.Manage the Data 360 roadmap with vendors, internal teams, and technology partners.Present executive updates, KPIs, and business outcomes to senior leadership.Evaluate emerging technologies related to CDP, Customer 360, AI, and personalization.
Required Skills
Customer Data Platforms (CDP)Salesforce Data Cloud (Data 360)Salesforce CRMMarketing CloudCustomer 360Data GovernanceData ModelingSegmentation & PersonalizationAWSAzure Data PlatformETL ProcessesDatabase ManagementPreferred ExperienceExperience as Data Manager, CRM Manager, or Data Architect.Experience in Telecommunications, Retail, or E-commerce.Knowledge of Data Analytics and Data Science is preferred.
Soft Skills
Strategic ThinkingExecutive CommunicationCross-functional LeadershipNegotiationChange Management