Digital Marketing Analyst

🚀 Programmatic Professional BoosterAbout the ProgramAt Publicis Global Delivery (PGD), we're looking for digital marketing professionals who are ready to take the next step in their careers and specialize in the world of Programmatic Advertising.Professional Booster is an intensive 4-week learning program designed for professionals with experience in paid media who want to develop the skills needed to become successful Programmatic specialists working with global clients and leading AdTech platforms.This is a unique opportunity to transition from channels such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, or other paid media platforms into one of the fastest-growing areas in digital marketing.The program is completely free, practical, and led by experienced industry professionals who will guide participants through the fundamentals of campaign execution, optimization, reporting, and programmatic strategy.🎯 Who Are We Looking For?Professionals with 10 months to 2 years of experience in digital marketing, paid media, campaign management, or digital advertising operations.Experience managing campaigns in platforms such as:Google AdsMeta AdsTikTok AdsLinkedIn AdsOther DSPs or paid media platformsEnglish proficiency at B2 level or higher.Strong analytical mindset and attention to detail.Interest in data-driven marketing and campaign optimization.Curiosity and motivation to learn about the Programmatic ecosystem and AdTech industry.📚 What You'll LearnDuring the program, participants will receive hands-on training in:Programmatic ecosystem fundamentalsDSP platforms and campaign executionAudience targeting and segmentationCampaign pacing and budget managementOptimization strategies and performance analysisProgrammatic KPIs and reportingAdTech concepts and media buying best practicesWorking with global clients and international teams🌍 Why Join Professional Booster?Gain exposure to one of the fastest-growing areas of digital marketing.Learn directly from industry experts and experienced practitioners.Develop highly demanded skills in Programmatic Advertising and AdTech.Expand your professional network within Publicis Groupe.Prepare yourself to work on global campaigns for world-class brands.Opportunity to be considered for future Programmatic opportunities within PGD upon successful completion of the initiative.