Digital Marketing Specialist

We're looking for a proactive and creative Paid Ads & Digital Marketing Specialist who can create, launch, manage, and optimize digital advertising campaigns across different platforms.
This person will be responsible for developing engaging ad creatives, managing paid campaigns, monitoring performance, and making data-driven decisions to improve results.
We need someone who understands both the creative and analytical sides of digital marketing.
Key ResponsibilitiesCreate Digital Ads: Design engaging ad creatives, visuals, copy, and promotional materials for paid campaigns.Manage Paid Campaigns: Set up, launch, and manage campaigns across Meta Ads Manager (Facebook and Instagram) and Google Ads.Campaign Optimization: Monitor campaign performance, test different creatives and audiences, and optimize campaigns to improve results.Budget Management: Manage advertising budgets and ensure campaigns are delivering the best possible return on investment.Performance Reporting: Track key metrics, analyze results, and provide regular reports with recommendations.Content & Strategy: Develop advertising content and campaign strategies aligned with business goals and target audiences.Collaboration: Work with the marketing team to coordinate campaigns, messaging, and creative materials.
Qualifications & Requirements2+ years of experience in digital marketing and paid advertising.Hands-on experience creating and managing campaigns through Meta Ads Manager and Google Ads.Experience designing ad creatives and promotional content.Knowledge of audience targeting, campaign optimization, A/B testing, and conversion tracking.Experience managing advertising budgets and analyzing campaign performance.Strong understanding of social media platforms and digital marketing trends.Proficiency in Canva or Adobe Creative Suite.Familiarity with Google Analytics, SEMrush, or similar analytics tools is a plus.Strong communication, organization, and project management skills.Ability to work independently in a remote environment.
What We're Looking ForSomeone who can take ownership of the entire advertising process, from creating the ad and setting up the campaign to monitoring results and improving performance.We are looking for a hands-on ads specialist, not just someone who manages social media or creates organic content.