Director Marketing CTT

About the role

CareDx, Inc. is seeking a strategic, hands-on, and highly collaborative Director of Marketing to help establish CareDx as a leader in the Cell Therapy & Transplant (CTT) setting. The role reports to the VP, Cell Therapy & Transplant and plays a central part in the launch of AlloHeme, CareDx’s blood-based surveillance solution for post bone marrow transplant AML and MDS patients, while supporting commercial readiness planning for additional pipeline assets across the CTT franchise.

This is an opportunity to shape the brand strategy, market development approach, launch tactics, and execution model for a new CareDx franchise. CareDx is a precision medicine diagnostics company advancing care in transplant, specialty oncology, and cell therapy.

Responsibilities

• Own the development and execution of integrated marketing plans that build awareness, belief, adoption, and pull-through for AlloHeme and future CTT offerings.
• Translate clinical data, customer insights, and commercial priorities into clear, compelling, compliant marketing programs.
• Work closely with the CTT product lead, Sales, Medical Affairs, Marketing Operations, Events, Corporate Communications, Digital, Compliance/MLR, and external agency partners.
• Help ensure CareDx is positioned...

Requirements

• The role calls for strategic thinking, executional excellence, and a collaborative approach.

Key facts

• The role reports to the VP, Cell Therapy & Transplant.
• The role supports the launch of AlloHeme, a blood-based surveillance solution for post bone marrow transplant AML and MDS patients.
• The role supports commercial readiness planning for additional pipeline assets across the CTT franchise.