Director of Content

About the role

Matouk, founded in 1929, makes finely crafted linens and home accessories for passionate and discerning consumers around the world. The Director of Content reports to the SVP, Head of Brand, and leads content strategy and editorial planning across brand communications, including email, social media, e-commerce, advertising, and B2B marketing.

The role develops editorial strategy, content calendars, and messaging that support Matouk's brand and business objectives. It also oversees a Marketing Coordinator who supports marketing, content, and editorial initiatives. Working with the SVP, Head of Brand, Creative Director, Merchandising, and E-commerce teams, the Director of Content develops seasonal content plans, defines editorial priorities, and ensures creative assets are produced for campaigns across customer touchpoints.

The role leads content development and execution to connect consumers, interior designers, retailers, hospitality partners, and the trade with the brand.

Responsibilities

• Lead Matouk's content strategy and editorial planning across brand communications.
• Develop editorial strategy, content calendars, messaging, and seasonal content plans.
• Define editorial priorities and ensure creative assets are produced to support campaigns across customer touchpoints.
• Oversee a Marketing Coordinator supporting marketing, content, and editorial initiatives.
• Write, edit, and manage content production, translating product, craftsmanship, and seasonal storytelling into digital and print content.

Requirements

• Exceptional writing and editing skills.
• Experience building content programs for a luxury brand.
• Experience developing content for a luxury brand and translating product, craftsmanship, and seasonal storytelling into compelling digital and print content.
• Comfort thinking strategically and writing, editing, and managing production.

Key facts

• Reports to the SVP, Head of Brand.
• Leads content strategy and editorial planning across Matouk brand communications.
• Oversees a Marketing Coordinator supporting marketing, content, and editorial initiatives.
• The role develops content for digital and print channels.