Director Product Marketing

About the role

Moxa is a global leader in industrial networking, cybersecurity, and automation. It enables critical industries to build secure and reliable infrastructure and delivers connectivity solutions for industrial automation, transportation, energy, and manufacturing systems worldwide.

The Director, Product Marketing Manager is a subject matter expert for Moxa’s product lines, selected vertical markets, and the IIoT arena. The role is the key product marketing interface between the Regional Business Unit (RBU) and Strategic Business Group (SBG).

Responsibilities

• Coordinate Moxa resources to manage product lines for the local RBU market and provide SBG with customer and market information for assessing competitors and opportunities.
• Position product lines internally and externally for growth and market share gain, working closely with the Moxa sales team, channel partners, and key customers.
• Identify market and technology trends in the industrial marketplace and targeted vertical markets, including emerging standards, customer needs, and the competitive environment.
• Provide industry, product, and application knowledge to support the success and growth of the SBU and supported vertical markets.
• Lead market segmentation analysis and customer research to identify high-potential segments, develop differentiated value propositions, and define growth priorities across product units and vertical markets.
• Translate market insights into actionable go-to-market strategies to sharpen competitive positioning and accelerate revenue.
• Lead win/loss analysis across products and SBGs to identify patterns in buyer decisions and competitive displacement.

Key facts

• The role focuses on product lines, selected vertical markets, and the IIoT arena.
• The role coordinates product-line management for the local RBU market.
• The role works closely with the Moxa sales team, channel partners, and key customers.