E-Commerce Channel Sales

We are currently searching for a E-commerce Channel Sales to develop our business in Argentina. This is for our Smart Home brand IMOU .
1, Who Are We?IMOU is a global leader in Smart Home segment . IMOU has built a reputation in overseas market as the go to vendor for Smart Security & Smart Home.Set up as a subsidiary of Dahua Group which is the second largest surveillance & security manufacturer in the world, IMOU has been established to make smart home security & technology much easier to operate/use. IMOU’s product lines include Smart Security, Smart Lock, Smart Energy/Lighting, IOT, Smart Robotics, Storage & Cloud.Our mission is to make Smart Home more affordable, effortless to use & easily accessible to our customers.
Position OverviewThe E-commerce Channel Sales Manager will be responsible for developing and executing IMOU's e-commerce business strategy in Argentina. This role focuses on expanding online sales channels, managing the Official Store, developing channel partners, driving digital marketing initiatives, and increasing market share and brand awareness across major e-commerce platforms.
Key Responsibilities1. Develop and Execute IMOU's E-commerce StrategyDevelop and implement IMOU's overall e-commerce strategy in Argentina, including product portfolio planning, pricing strategy, advertising strategy, promotional campaigns, and new product launch plans to continuously improve market competitiveness, market share, and sales performance.2. Develop and Manage E-commerce ChannelsDevelop, maintain, and manage Mercado Libre, online distributors, resellers, and other e-commerce partners. Establish a healthy pricing structure and channel policy while providing product training, sales support, and marketing resources to help partners grow their business and achieve sales targets.3. Manage the IMOU Official Store (Tienda Oficial)Establish, operate, and continuously optimize the IMOU Official Store across major e-commerce platforms. Responsibilities include product listing management, storefront optimization, promotional planning, advertising management, sales analysis, and overall business performance improvement to increase sales, conversion rates, average order value, and brand visibility.4. Develop Pricing and Advertising StrategiesAnalyze market trends and competitors such as IMOU, EZVIZ, TP-Link (Tapo), Hikvision, and Dahua to develop pricing strategies, advertising plans, promotional campaigns, and ROI optimization plans for IMOU's core product portfolio.5. New Product Launch and Market DevelopmentPlan and execute new product launches by coordinating with HQ and local partners. Develop market penetration strategies, create showcase projects, and accelerate product adoption through both online and offline channels.6. Influencer (KOL/KOC) Development and Brand PromotionIdentify, recruit, and manage influencers (KOL/KOC) to increase brand awareness, product exposure, customer engagement, and online visibility through social media and digital marketing campaigns.7. Social Media Management and Marketing Content CreationManage IMOU's social media platforms, including Instagram and Facebook. Plan and produce marketing content such as product launch videos, product demonstration videos, installation tutorials, promotional materials, and digital campaigns to strengthen brand communication.8. Market Analysis and Competitive IntelligenceContinuously monitor Mercado Libre and other major e-commerce platforms by analyzing sales trends, pricing movements, advertising performance, competitor activities, and customer behavior. Prepare regular market reports to support product planning, pricing decisions, and business strategies.9. Cross-functional CollaborationWork closely with HQ Product, Marketing, Supply Chain, Training, and local Sales teams to coordinate new product introductions, promotional activities, inventory planning, and channel development, ensuring successful execution of business plans.10. Achieve Sales Targets and KPIsDevelop monthly, quarterly, and annual business plans based on company objectives. Achieve sales revenue, profitability, market coverage, Official Store performance, and brand development KPIs while driving sustainable e-commerce business growth.
Experience RequirementsBachelor's degree or above in Marketing, E-commerce, International Business, Business Administration, Information Technology, or a related field is preferred.Minimum 3 years of experience in e-commerce operations, channel sales, key account management, or business development. Experience in consumer electronics, smart home products, IT products, networking, or security industries is highly preferred.Hands-on experience operating Mercado Libre, including pricing strategy, product listing optimization, Mercado Ads management, promotional campaigns, and sales data analysis.Experience managing or operating an Official Store (Tienda Oficial) on major e-commerce platforms is highly preferred.Strong understanding of product strategy, pricing strategy, digital advertising, promotional planning, and competitive market analysis.Proven experience in developing and managing distributors, resellers, and e-commerce partners, including conducting product training, sales enablement, and channel development.Experience in social media marketing, particularly Instagram and Facebook, and working with Influencers (KOL/KOC) is preferred.Strong analytical skills with proficiency in Excel, Power BI, or other business intelligence and data analysis tools.Excellent communication, presentation, and interpersonal skills with the ability to conduct product training, customer presentations, and business negotiations.Experience in Smart Home products, IT products, Consumer Electronics, Networking products, or Security products is highly preferred.Self-motivated, target-oriented, and capable of independently developing new customers, expanding sales channels, and achieving business objectives.Good English communication skills are preferred for effective collaboration with HQ in China.
Preferred QualificationsProven experience in Mercado Libre channel development, Official Store operations, new product launches, pricing strategy, advertising management, and market share growth.Experience in Smart Home products or IT products channel development, business expansion, and marketing.Strong knowledge of major brands such as IMOU, EZVIZ, TP-Link (Tapo), Hikvision, and Dahua, with the ability to analyze competitors and develop effective go-to-market strategies.Experience in managing digital marketing campaigns, online promotions, and cross-functional projects in a fast-paced business environment.Passion for technology, strong business acumen, and the ability to drive continuous business growth through innovation and strategic planning.