Marketing Content Strategy

Job Summary
The Marketing Content Strategy Manager is responsible in developing and driving the company's content vision, turning strategy into storytelling across digital, social, and traditional channels. This role strengthens brand awareness, supports physician engagement, educates patients, and advances the company's reputation in spine, joint, and musculoskeletal care.
Job Description
• Build and manage content strategy aligned with brand, marketing goals, and business growth.• Translate complex clinical insights into engaging content for patients, physicians, payers, and partners.• Collaborate with marketing, physician, and operations teams to ensure consistent brand voice.• Oversee content calendar—blogs, articles, videos, social media, newsletters, press releases.• Manage development of physician success stories, patient journeys, and innovation showcases.• Work with SEO, PPC, and digital teams to align content with search and performance objectives.• Develop messaging frameworks and tone-of-voice guidelines for internal and external use.• Partner with creative and design teams/vendors to produce cohesive, story-driven content.• Analyze content performance metrics and provide optimization insights.• Support thought leadership initiatives via whitepapers, webinars, and media opportunities.
Required Qualifications
• Experience collaborating across teams and managing external writers or agencies.• Demonstrates strong understanding of omnichannel content development (web, social, video, PR, digital marketing).• Demonstrates success in storytelling strategies that drive measurable engagement.• Proven ability to translate technical or clinical information into relatable, engaging messages.• Clear and coherent both written and verbal communication skills in English.