Marketing Specialist - SEO & Google Ads in Cancún, Mexico

IA REMODELING is seeking a skilled Marketing Specialist based in Cancún, Quintana Roo, Mexico to join our team. This role focuses on enhancing local online visibility and lead generation through expert SEO and Google Ads management, targeting the U.S. market.

About the Company

Global Connect operates as a U.S.-focused customer acquisition and contact center supporting multiple business units with high-quality lead management, appointment setting, and CRM optimization. Our Mexico operation is vital in connecting customers with U.S. services.

Job Overview

The SEO & Google Ads Specialist will design and implement data-driven organic and paid search strategies, emphasizing local SEO, Google Maps optimization, and Google Guaranteed (Local Services Ads). The goal is to maximize ROI by increasing qualified leads and positioning businesses at the top of search results.

Key Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies.
• Optimize and manage Google Business Profiles to improve Google Maps rankings.
• Create, manage, and optimize Google Ads campaigns, including Search and Local Services Ads.
• Oversee Google Guaranteed campaigns, including verification and compliance.
• Conduct keyword research focused on high-intent local searches.
• Analyze performance metrics such as CTR, CPC, CPA, and ROI, producing detailed reports.
• Implement conversion rate optimization (CRO) for landing pages and ads.
• Manage online reviews, local citations, and overall online reputation.
• Continuously improve campaigns through data analysis and A/B testing.
• Stay current with Google algorithm updates and industry best practices.

Requirements

• Minimum 3 years of proven experience in SEO and Google Ads management.
• Strong expertise in local SEO and Google Maps ranking factors.
• Experience working with the U.S. market is essential.
• Hands-on experience managing Google Local Services Ads and Google Guaranteed campaigns.

Compensation & Employment Details

Salary: 25,000 MXN per month

Job Type: Full-time, on-site position in Cancún, Mexico (remote work not eligible)

If you are an analytical, results-driven marketing professional with a passion for local SEO and paid search, apply now to join IA REMODELING and help drive our growth in competitive markets.