Meta Ads Media Buyer

About the RoleWe're looking for a data-driven Meta Media Buyer to plan, launch, and optimize paid advertising campaigns across Facebook and Instagram. You'll own campaign performance end-to-end — from audience strategy and creative testing to budget allocation and scaling — and work closely with creative, analytics, and marketing teams to hit growth and ROAS targets.What You'll DoBuild, launch, and manage paid campaigns across Meta Ads Manager (Facebook, Instagram, Audience Network)Develop and execute testing frameworks for audiences, creative, placements, and bidding strategiesMonitor daily performance and make real-time optimization decisions (budgets, bids, targeting, creative rotation)Analyze campaign data to identify trends, opportunities, and areas for improvementCollaborate with the creative team to brief, test, and iterate on ad creative and copyManage and scale ad spend efficiently while hitting CPA, ROAS, and CAC targetsTrack and report on key metrics (spend, ROAS, CTR, CPC, conversion rate, LTV) with clear, actionable insightsStay current on Meta platform updates, algorithm changes, and industry best practicesTroubleshoot tracking and attribution issues in partnership with the analytics/dev team (Pixel, Conversions API, GA4)Manage campaign budgets and pacing across multiple accounts or brands, if applicableWhat We're Looking For2+ years of hands-on experience managing paid Meta campaigns with a proven track record of hitting performance targetsStrong understanding of the Meta Ads ecosystem — campaign structure, bidding strategies, audience targeting, Pixel/CAPI setupComfortable working with data: Excel/Google Sheets, and ideally dashboards (Looker Studio, Triple Whale, Hyros, etc.)Experience managing meaningful monthly ad spend (e.g., $[X]K+/month)Strong analytical skills — you can read a dataset and turn it into a decisionUnderstanding of the broader funnel (landing pages, creative, offer) and how media buying fits into itExcellent communication skills; able to explain performance and strategy to non-technical stakeholdersMeta Blueprint certification is a plusE-commerce, DTC, or lead-gen experience is a plus depending on our industryNice to HaveExperience with other paid platforms (TikTok, Google Ads, Pinterest)Familiarity with creative testing frameworks and UGC-style ad strategyExperience working directly with brands/clients in an agency setting (if applicable)