Meta Ads Media Buyer

About Homeowner Marketers Homeowner Marketers is a fast-growing, performance-focused Meta advertising agency that helps residential painting contractors and home service businesses across North America book more estimate appointments and grow revenue reliably. We partner with established painting companies generating $600K–$5M a year that are ready to scale but have been held back by inconsistent leads, low-quality leads, or unreliable marketing support.Our approach is built on more than a decade of hands-on experience, including leading marketing for national, eight-figure home service brands. We build custom creative and full-funnel campaigns for every client, and we back them with weekly ROI reporting and data-driven optimization, so our clients have the confidence to invest in growth. Our team is small, specialized and accountable for measurable results.
The Role We're hiring an experienced Meta Ads Media Buyer to take ownership of performance across a portfolio of client accounts. This is not a button-pushing role. You'll own each account end to end, from strategy and launch through testing and scaling, and you'll follow the results well past the lead: lead quality, estimates booked and, where the data is reliable, revenue.The right person spots problems early, works out why they're happening, and shows up with the fix. You'll be judged on client results and on the quality of your thinking.
What You'll DoMeta Ads Strategy & PerformancePlan, launch and optimize Facebook and Instagram lead generation campaigns for residential painting contractors and other home service clientsOwn account structure, audience targeting, budgets, testing and scaling across your portfolioWhen an account stalls, diagnose the real cause, whether it's the campaign, the creative, the offer, the targeting or the client's lead handlingOptimize for lead quality, appointment volume and return on ad spend, not just cost per leadStay current on Meta advertising best practices and keep every campaign compliant with platform policies
Creative Strategy & TestingPartner with our creative team to keep a steady pipeline of new ads in marketIdentify the winning hooks, formats and offers, and use the data to decide what gets made nextCatch creative fatigue early and turn performance data into a clear, prioritized testing planRun structured A/B tests and document what you lear
Reporting & PlanningKnow what's happening in every account and what needs attentionDocument your tests, results and next stepsBrief our Client Success Managers with clear performance summaries and recommendations so nothing surprises the clientWork with account management to keep messaging, offers and funnels aligned with each client's goals
AI & Process ImprovementUse AI and automation for research, analysis and reportingCut repetitive work so more of your time goes to strategyHelp improve how our team buys media
What We're Looking ForSeveral years of hands-on Meta Ads managementA background in lead generation for service businesses, not mainly ecommerceAgency experience managing multiple client accounts at the same timeA track record of generating six to seven figures in revenue for local businesses in North AmericaYou look past CPL and care about lead quality, booked estimates and revenueYou use AI every day and are always looking for ways to tighten your workflowYou communicate clearly: what's happening, why it matters and what comes next
Nice to HaveExperience with home services, contractor or local service business accounts (B2C, selling to homeowners)Familiarity with GoHighLevel, ClickUp and SlackExperience with reporting platforms and funnel or CRM dataA history of using data to decide what creative gets produced
What Success Looks Like Leadership doesn't need to keep checking your accounts or handing you the next strategy. You take ownership, bring the ideas, and we trust you to make strong calls for our clients.
A Note from the Owner We're looking for media buyers who are on the cutting edge of what's working in B2C local lead generation in North America, ideally home services sold to homeowners. We are not looking for generalists. Self-taught courses or a handful of small accounts won't be enough experience for this role.
Position DetailsLocation: Remote (United States)Type: Contract-to-hire, transitioning to full-timeFocus: Lead generation for painting contractors and home service businesses
How to Apply The application takes about five minutes, plus a short Loom video. Along with a few quick questions about your experience, please record a 2–3 minute Loom that covers your background and walks us through one Meta Ads account you improved:What was the problem?What did you change?What happened?
Apply here: read every application and watch every Loom, and the Loom matters most. If it's a fit, someone from our team will reach out by email.