Paid Media Specialist

📢 We're Hiring | Paid Media Specialist🚀 We're looking for a Paid Media Specialist to drive performance and business growth!If you're passionate about digital advertising, campaign optimization, and performance marketing, this is your opportunity to make an impact by managing high-performing paid media campaigns.What you'll do✅ Plan and execute campaigns across paid media platforms. ✅ Optimize advertising budgets according to business objectives. ✅ Run A/B tests on creatives and audience segments. ✅ Analyze campaign performance and deliver actionable insights. ✅ Develop segmentation and retargeting strategies. ✅ Review creatives and copy to ensure compliance with Meta advertising policies.What success looks like📊 Reduced Cost per Lead (CPL). 💰 Increased Return on Ad Spend (ROAS). 🎯 Improved Click-Through Rate (CTR). 🧪 Continuous execution of A/B testing initiatives. ✔️ Low ad rejection rate due to policy compliance. 📈 Improved Cost per Deposit / Bottom-of-Funnel CPA.What we're looking forAnalytical, strategic, and results-oriented.Experience managing paid media campaigns, especially on Meta Ads.Strong understanding of campaign optimization and audience segmentation.Comfortable working with performance metrics and data analysis.Detail-oriented with excellent problem-solving skills.Job Details📍 Location: Medellín, Colombia (On-site) 🕒 Schedule: Full-time | Monday to Friday | 8:00 a.m. – 5:00 p.m.If you're passionate about performance marketing and want to help scale impactful campaigns, we'd love to meet you!Apply now!#Hiring #PaidMedia #PerformanceMarketing #DigitalMarketing #MetaAds #MarketingJobs #Medellin #NowHiring