Paid Media Specialist (Meta & Google Ads)

About the RoleWe’re looking for a Paid Media Manager to own the execution and optimization of Meta Ads and Google Ads for our portfolio of e-commerce clients.This role goes beyond campaign management. We want someone who understands performance, contributes to strategic decisions, and proactively identifies opportunities to improve results.You’ll work closely with Adapted’s General Manager on paid media strategy and collaborate with Grounded’s creative team to continuously test creative, scale winning ads, and drive client growth.Key ResponsibilitiesCampaign Management: Build, manage, and optimize Meta and Google Ads campaigns across multiple e-commerce accounts, managing budgets up to approximately $50,000 per month across both platforms.Meta Creative Testing: Execute an ongoing testing and scaling framework, generally allocating 30% of budget to testing new creative and 70% to scaling proven winners.Meta Platform Best Practices: Stay current with Meta’s latest advertising best practices, official documentation, platform updates, and recommendations. Apply relevant guidance to campaign structure, creative testing, optimization, and account management.Meta AI & Creative Features: Understand and monitor Meta’s AI-powered creative features, automated enhancements, and creative insights. Ensure ads display as intended, identify when automated features may alter creative assets or messaging, and make informed decisions about which features to enable or disable.Google Ads Strategy: Conduct keyword research, analyze search intent and competition, and develop campaigns that balance traffic opportunities with client profitability.Performance Analysis: Monitor ROAS, CPA, conversion rates, spend, revenue, and other relevant KPIs to identify opportunities and make data-driven decisions.Creative Collaboration: Partner with Grounded to translate performance insights into creative recommendations and maintain a consistent pipeline of new ad tests.Strategy & Communication: Contribute to account audits, onboarding strategies, and optimization recommendations. Clearly communicate performance insights and explain technical campaign decisions to internal teams and clients when needed.Required Qualifications2+ years of hands-on paid media experience, with strong proficiency in both Meta Ads and Google Ads.Proven experience managing paid advertising for e-commerce or direct-to-consumer brands.Experience managing multiple accounts and meaningful advertising budgets, ideally up to $50,000 per month per client across Meta and Google combined.Strong understanding of Meta’s current advertising best practices and the ability to adapt campaign strategies as the platform evolves.Familiarity with Meta’s AI-powered creative tools, creative insights, and automated enhancements, including how these features affect ad delivery and creative presentation.Proficiency in Google Ads keyword research, search intent analysis, campaign optimization, and competitive analysis.Strong analytical skills and the ability to translate performance data into actionable recommendations.Excellent written and verbal English communication skills, including the ability to explain technical advertising concepts clearly.Ability to work independently, manage priorities, and continuously learn as advertising platforms evolve.Preferred QualificationsExperience working with U.S.-based e-commerce brands.Experience conducting paid media audits and developing strategic recommendations.Experience collaborating with creative teams to develop and test performance-driven advertising creative.What Success Looks LikePaid media accounts are managed proactively, with clear optimization priorities.Creative is consistently tested, and winning ads are identified and scaled.Meta campaigns reflect current platform best practices, with AI-powered creative features configured thoughtfully.Google campaigns capture relevant search demand while accounting for competition and profitability.Performance insights lead to actionable recommendations and measurable client growth.The General Manager can rely on this person to own execution and contribute meaningfully to paid media strategy.Application RequirementsPlease submit a 1–2 minute Loom video addressing the following:How many years of experience do you have managing Meta Ads and Google Ads?What types of e-commerce brands and monthly advertising budgets have you managed?How do you approach creative testing and scaling winning ads on Meta?How do you stay current with Meta’s official advertising best practices and platform updates?How familiar are you with Meta’s AI-powered creative features, creative insights, and automated enhancements? Share an example of how you have used or evaluated these features.How do you approach Google keyword research and campaign strategy?