Performance Marketing Specialist - Guatemala

Performance Marketing Specialist
📍 Guatemala City | On-site
About the RoleVXI Global Solutions is looking for a results-driven Performance Marketing Specialist to lead and optimize paid digital advertising campaigns focused on recruitment marketing and lead generation. This role is responsible for planning media investments, managing audience segmentation, optimizing campaign performance, and maximizing return on investment (ROI) to attract high-quality candidates.
What You'll Do:Develop, launch, and optimize paid digital campaigns through Meta Ads Manager to support recruitment and lead generation initiatives.Create audience segmentation strategies that maximize campaign performance and lead quality.Monitor, analyze, and optimize campaign performance using key performance indicators (KPIs).Manage advertising budgets to maximize efficiency and return on investment (ROI).Conduct A/B testing on creatives, audiences, messaging, and campaign objectives.Track and improve key metrics, including CPL, CPC, CTR, CPA, Conversion Rate, and ROAS.Partner closely with the Recruitment team to understand hiring priorities and build effective recruitment marketing campaigns.Prepare performance reports and provide data-driven recommendations for continuous improvement.Stay current with Meta Ads updates, digital marketing trends, and industry best practices.
What We're Looking For:Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.2+ years of experience managing Meta Ads campaigns.Proven experience in Performance Marketing, Paid Media, and Lead Generation.Strong understanding of audience targeting, segmentation, and campaign optimization.Experience managing paid media budgets and improving campaign performance through data analysis.Familiarity with tracking and analytics tools such as Meta Pixel and Google Analytics is a plus.Strong analytical thinking, problem-solving, and communication skills.Ability to manage multiple projects in a fast-paced environment.Advanced English is preferred.
🎯 If you're passionate about paid media, love analyzing data, testing new ideas, and optimizing every campaign for better results, this is your opportunity to join a fast-paced, growing team.