Product Manager, Social Media Analytics

We have an exciting opportunity for a Product Manager – Social (Medallia) with strong hands-on experience in Social Media Analytics, Social Listening, and Online Reputation Management (ORM). Position Details Job Title: Product Manager – Social (Medallia) Location: New York City, NY / Atlanta, GA / Pleasanton, CA Work Arrangement: Based out of one of the listed office locations onsite Employment Type: Contract on W2 Role Overview: We are looking for an experienced Product Manager to support social media analytics, app reviews, online reputation management, and competitor analysis initiatives. The ideal candidate should have hands-on experience with social listening platforms, review aggregation, reputation management tools, and enterprise SaaS/CX products. The candidate must be comfortable managing day-to-day operational activities, driving projects independently, coordinating with vendors, and preparing product documentation with minimal supervision. Key Responsibilities: Manage day-to-day operational support for social product workflows, including backlog management and internal team support. Drive project initiatives related to app reviews, reputation management, social listening, and competitor analysis. Develop project plans, define objectives, identify stakeholders, and independently drive projects from planning through delivery. Work with social media data sources, review aggregation platforms, APIs, scraping methodologies, and third-party vendor data feeds. Evaluate vendors, including data licensing, cost, integration capabilities, and overall product fit. Prepare Product Requirements Documents (PRDs), one-pagers, rollout plans, and go-to-market documentation. Support launch and rollout strategies, manage rollout cohorts, and proactively address escalations. Maintain operational backlogs and support queues within agreed service-level agreements (SLAs). Develop and refresh onboarding materials and documentation for internal teams. Analyze competitor intelligence and support migration assessments with clear recommendations. Provide written product guidance and support to internal stakeholders through Slack and other communication channels. Required Skills & Qualifications: Hands-on experience in Social Media Analytics, Social Listening, and/or Online Reputation Management (ORM) is mandatory. Experience with review aggregation platforms, Google/Meta review APIs, web scraping, or vendor data feeds. Familiarity with ORM tools such as Yext, Podium, Birdeye, or similar platforms. Prior Product Management experience in enterprise SaaS, Customer Experience (CX), or related B2B software. Proven ability to independently scope, plan, and deliver projects with minimal supervision. Experience working directly with vendors on data licensing, pricing, and integration evaluations. Strong experience writing PRDs, product one-pagers, rollout strategies, and internal documentation. Excellent written communication, stakeholder management, and problem-solving skills. Ability to manage operational priorities while driving multiple project-based initiatives. What We’re Looking For: A self-driven Product Manager who can quickly become productive, manage operational workflows independently, identify risks and trade-offs, and provide clear recommendations without requiring extensive day-to-day direction.