Roark Ecommerce Merchandise Buyer

About the role

Roark is a modern adventure lifestyle brand with roots in surf and true adventure travel. The brand was created to give a voice to the modern adventurer who finds just as much joy on the journey as at the summit.

Roark is looking for an analytically sharp and brand-literate Ecommerce Merchandise Buyer to own the digital product experience on its DTC channel. The role balances data and merchandising instincts to present the right product to the right customer at the right time. It covers assortment strategy, site merchandising, inventory health, and end-of-life planning across the Roark digital storefront.

The role works cross-functionally with Merchandising, Planning, Marketing, and Operations to optimize the customer experience and business performance.

Responsibilities

• Assortment and site merchandising: Curate seasonal assortments aligned with brand direction, seasonal storytelling, and customer demand.
• Drive site merchandising strategy, including data-informed recommendations on which styles should remain live based on performance, inventory position, and trend relevance.
• Partner with marketing to align product presentation, sequencing, and content with campaign priorities and brand narrative.
• Inventory and financial planning: Manage inventory levels, replenishment, and OTB planning to support revenue and margin goals.
• Develop end-of-life (EOL) strategies to maximize sell-through while minimizing aged inventory exposure.
• Monitor SKU productivity and identify assortment opportunities, gaps, and redundancies on an ongoing basis.
• Analytics and performance management: Analyze key KPIs, including sell-through, conversion, AUR, inventory turn, and SKU productivity.

Key facts

• The role owns the digital product experience on Roark's DTC channel.
• Responsibilities include assortment strategy, site merchandising, inventory health, and end-of-life planning.
• The role works with Merchandising, Planning, Marketing, and Operations.