Sales Director – OEM & Channel Growth (Kitchen & Wardrobe Shutters)

About the role

At Phoenix Surface Solutions, we specialize in high-quality surface materials and custom panel solutions for residential and commercial spaces.

As we expand our manufacturing footprint into high-grade kitchen shutters, wardrobe shutters, and specialized decorative surface lines, we are looking for a hands-on, high-impact Sales Director to lead market development and field expansion across key regions.

Tasks

• Architect and scale regional and national channel networks from the ground up-building strong, lasting relationships with distributors, dealers, and retail partners dealing in kitchen, wardrobes, modular furniture segment.
• Spearhead B2B growth by identifying whitespace and securing long-term, high-volume supply covenants with top modular kitchen manufacturers, cabinet makers, and interior OEMs.
• Oversee overall sales operations, pipeline forecasting, pricing optimization, and revenue targets while working closely with operations and finance to ensure seamless order execution.
• Manage, mentor, and direct a high-performance sales team, driving field execution and performance metrics across markets.

Requirements

• 10+ years of hardcore sales and business development experience with a strong focus on the OEM segment (modular kitchen manufacturers, wardrobe OEMs, cabinet fabricators, and commercial interior manufacturers).
• Deep familiarity with the Indian surface panel landscape-you know the key players, pricing dynamics, credit structures, and ground reality of how business gets done here.
• Demonstrated expertise in driving B2B revenue growth, setting up new distribution channels from scratch,