Senior Paid Media Strategist

Location: Remote, EST HoursType: Full-Time, Independent ContractorExperience: 5+ years in paid media strategy, with enterprise budget ownershipPay Range: $25-$27 per hour, based on experienceReports to: Media Team LeadStart Date: ASAP
About the RoleWe're looking for a Senior Paid Media Strategist to take full ownership of one of our largest and most complex accounts, a multi-location US home improvement brand running a seven-figure annual media program across Google Search, Performance Max, Meta, Bing and Local Services Ads, alongside a focused portfolio of established eCommerce and lead-gen clients.This is a senior, client-facing seat, not an execution seat. You'll run the weekly client sync and the monthly performance review yourself. You'll own the numbers, the change log, and the tracking behind both. We're not looking for someone to run a plan handed to them. We're looking for the person the client trusts to say what's working, what isn't, and what we're doing about it this week.
One thing sets this role apart from most senior PPC jobs: you own measurement integrity. At this budget level, a broken conversion action or a mis-scoped tag isn't a reporting inconvenience. It silently misdirects bidding and burns real money before anyone notices. We need someone who treats GA4 and Google Tag Manager as core craft, not as someone else's job.
You'll be supported by a Media Team Lead, a Performance Marketing Specialist, dedicated creative and email teams, and an internal AI stack we actively build on. What you won't have is someone checking your work for you. That's the level we're hiring at.
What You'll Be DoingAccount Ownership & Client LeadershipServe as the senior day-to-day owner for your accounts, including our high-ticket lead gen clientsLead weekly client syncs and monthly performance reviews independently: set the agenda, present the numbers, defend the recommendationTranslate business goals (cost per appointment, cost per lead, revenue targets) into media plans, and translate results back into plain languageOwn budget pacing and reallocation across markets, products and platforms; flag over- and under-delivery before month-end, not afterMaintain a clean, current change log so every performance movement can be traced to a decisionMeasurement & Tracking IntegrityOwn GA4 and Google Tag Manager configuration for your accounts: conversion actions, event definitions, triggers, consent and cross-domain setupValidate that platform-reported conversions reconcile with CRM and call-tracking reality, and investigate discrepancies before a client raises themMulti-Location & Multi-Market Paid SearchBuild and scale campaigns across multiple metro markets with distinct budgets, demand curves and seasonalityManage Local Services Ads alongside Search and Performance Max, and understand how they cannibalize and complement each otherStructure geo, product and campaign naming and UTM conventions so reporting rolls up cleanly by market and product lineCross-Channel StrategyPlan across channels rather than platform by platform, and build a funnel view that accounts for audience differences, intent stages and creative fitLead campaigns across Google (Search, Shopping, Performance Max), Bing, Meta, and where the client fits, YouTube, TikTok, LinkedIn and RedditSteer platform AI intentionally (Performance Max, Advantage+, Demand Gen, AI Max) using guardrails, negatives, exclusions and asset control rather than accepting defaultsAI-Assisted ExecutionUse our internal AI stack (Claude, Claude Code, and connected data tools) for analysis, QA, reporting and creative ideationBuild lightweight automations that scale what you do: anomaly alerts, budget checks, feed monitoring, insight surfacingContribute what you learn back to the team's shared workflows and documentationQuality OwnershipShip work QA'd. Peer review is a check, not your safety net. Nothing leaves your hands that you haven't verified yourselfApply our standard: don't send anything you wouldn't read yourself. That applies to reports, client emails, and change logs equallyEscalate early and specifically. Surface risk while it's still cheap to fixWho You Are5+ years managing paid media for US clients, with meaningful time in an agency or consulting environmentYou've personally held accounts at $100K+ per month in managed spend and can speak to how that changes decision-makingGenuinely strong in GA4 and Google Tag Manager. You've built and debugged conversion tracking yourself, not briefed someone else to do itExpert-level in Google Ads (Search, Shopping, Performance Max) and confident across Meta and BingA confident, proactive communicator in English, written and spoken, at a C1 level or above. You can hold a room with a client, simplify complexity, and deliver bad news well. All candidates complete an English and a DISC assessment as part of our processComfortable owning the number and being accountable for itDetail-obsessed in a specific way: you check your own work before anyone asksYou see problems coming. Pacing drift, a tracking gap, a rising cost per lead, a platform change that will hurt the account next month. The client hears it from you first, with a plan attachedCurious about AI and automation, and already using it in your workflowSelf-directed and reliable in a remote, globally distributed teamBonus if You HaveHigh-ticket local lead-gen experienceMulti-location or franchise paid search experienceServer-side tracking, GA4 privacy configuration, or BigQuery / Looker Studio reportingExperience with product feed management (Google Merchant Center, Meta catalogs, DataFeedWatch, Channable)Experience with TV, direct mail or other offline media running alongside digital, and attributing across themBuilt automations or scripts with Google Ads scripts, Zapier, Supermetrics or similar
Hours8:00 AM to 4:00 PM US Eastern, Monday to Friday. We're a global team spread across five timezones and our clients are US-based, so overlapping the US day is what keeps us working as one team rather than five. There's flexibility within those hours, shaped mostly by client calls and internal meetings. We'll talk through what a typical week looks like at an interview. If working US Eastern hours doesn't fit your life, please don't apply. We'd rather both of us know now.
Why ScaledOn?100% remote with a global teamPaid time off. Every contractor on our team gets itFlexible, performance-driven cultureDirect access to innovative tools and early AI adoptionPerformance-based bonuses tied to KPIsPaid certifications and professional developmentWe hire contractors intending to keep them. Several of our team have been with us for 8+ years
About UsScaledOn's mission is to support the dreams, aspirations, and growth of our clients through ecommerce marketing. We do this by delivering strong work as a collaborative team and helping businesses grow profitably. We take shared risks for shared rewards, keeping us closely aligned with our clients' goals.
We are a 100% remote, work-from-home company offering location flexibility within a global, team-oriented environment.
Compensation for this role is commensurate with experience. This is an independent contractor position.
Our hiring process includes several assessments, including English and DISC assessments, followed by a paid 90 day trial period to ensure a strong mutual fit. We go into every contract expecting it to be a long-term one. As part of how we work, all team members are required to track their working time using Hubstaff. Hubstaff is used for task-level time tracking and supports transparency, accurate billing, and fair workload management across the team.
How to ApplyPlease complete the online application: https://scaledon.notion.site/047cb5cf3f278368a8ed81e902a5dce7?pvs=105 The application includes two short items in addition to your background, one being a voice note just a heads up so you’re prepared when you start the application.