Senior Paid Social Media

Join Publicis Global Delivery (PGD) as a Paid Social Media Analyst!We’re looking for a Paid Social Media Analyst to manage and optimize campaigns for global clients across platforms like Meta Ads, Google Ads and TikTok Ads.
What you’ll do:Launch, monitor, and optimize Paid Social campaigns.Analyze KPIs such as CTR, CPC, CPA, and ROAS.Run A/B tests to improve performance.Build reports and turn data into actionable insights.Collaborate with global strategy, creative, and analytics teams.
What we’re looking for:2+ years of experience in Paid Social.Hands-on experience optimizing Paid Social campaigns.Hands-on experience with Meta Ads, TikTok Ads, and/or Google Ads.Experience managing multiple campaign objectives across the funnel, such as awareness, traffic, consideration, and conversion.Experience with audience segmentation, including databases/custom audiences, interests, remarketing/retargeting, and lookalike audiences.Knowledge of tracking pixels, including what they are, how they are used, and how they support campaign optimization.Advanced English.Strong analytical skills and attention to detail.Proficiency in Excel or data analysis tools.
Ready to grow your Paid Media career while working with global clients? Apply now and join #WeArePGD!