social media manager

We are seeking a dynamic and creative individual to join our team as a Social Media Manager. This role is situated within the vibrant and rapidly growing field of digital marketing. Our company is a mid-sized firm based in Calgary, Alberta, where we foster an innovative work environment that thrives on collaboration and creativity. As a Social Media Manager, you will play a crucial role in shaping our brand's online presence and enhancing engagement with our audience, ultimately driving successful campaigns that impact our overall business objectives. Key Responsibilities Develop, implement, and manage social media strategies across platforms to increase brand awareness and engagement. Create and curate compelling content tailored to our target audience, optimizing for each platform. Monitor and analyze social media performance metrics and adjust strategies to achieve goals. Collaborate with cross-functional teams, including marketing, design, and sales, to ensure alignment on brand messaging. Engage with the online community by responding to comments, messages, and inquiries promptly. Research industry trends and competitor activities to inform content planning and strategy adjustments. Prepare regular reports to communicate social media performance and insights to stakeholders. Required and Preferred Qualifications High School Diploma required; further education in marketing or communications preferred. Proven experience in social media management or digital marketing; 2+ years preferred. Strong skills in data entry and familiarity with social media analytics tools. Proficient in graphic design software and content creation tools. Excellent written and verbal communication skills. Creative thinker with attention to detail and a passion for storytelling. We are committed to fostering a collaborative team culture where your contributions are valued and celebrated. The workplace encourages ongoing professional development, offering opportunities for advancement and skill enhancement. Our modern workplace in Calgary provides a healthy work-life balance, with flexible work hours and the possibility for hybrid work arrangements. Joining our team means being part of a progressive company dedicated to innovation and growth, where you will play a vital role in executing impactful social media initiatives that drive our brand forward. As a Social Media Manager, you will utilize common tools like Hootsuite, Buffer, and Adobe Creative Suite, working closely within a marketing team composed of graphic designers, content creators, and strategists. You will report directly to the Marketing Director and have opportunities to collaborate with departments such as sales and product development.