Social Media Manager

Company Description Awakening Brands is a strategic partner for organizations seeking compelling brand narratives and impactful marketing strategies. The company focuses on creativity and innovation to bring brands to life and connect with audiences on a deeper level. Its core expertise includes building a strong foundation for growth, optimizing websites, and elevating social media presence. Awakening Brands helps clients stand out in competitive markets with unique, resonant identities. The team is dedicated to unlocking the full potential of each business through tailored, results-driven brand and marketing initiatives.
Role Description The Social Media Manager role at Awakening Brands is a remote contract position focused on managing and growing clients’ social media presence across multiple platforms. Day-to-day responsibilities include planning and executing social media campaigns, creating and scheduling posts, and optimizing content for reach, engagement, and conversion. The Social Media Manager will monitor performance metrics, analyze data, and adjust strategies based on insights and trends. This role also involves collaborating with internal and client teams to align social media activities with broader brand and marketing goals, engaging with online communities, and ensuring consistent, on-brand messaging.
Qualifications Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine platform-specific strategies.Candidates should possess strong Communication and Writing skills to craft clear, engaging, and brand-aligned messages for diverse audiences.Candidates should possess skills in Content Strategy to develop cohesive, goal-oriented social media calendars and campaign plans.Candidates should possess familiarity with social media analytics tools and key metrics to track performance and inform decision-making.Candidates should possess excellent organizational and time management skills to handle multiple clients, projects, and deadlines remotely.Relevant experience managing brand social media accounts (agency or in-house) and knowledge of current social media trends and best practices are highly beneficial.A background in marketing, communications, digital media, or a related field, or equivalent professional experience, is preferred.

What you'll do
• Build social media strategies for client accounts: audit where they are, set goals, define platforms, content pillars and posting cadence• Plan and run monthly content calendars for each client on TikTok, Instagram, LinkedIn and Facebook• Write captions in each client's voice, and present plans and results to clients in English• Edit short-form video and brief designers on graphics• Schedule and publish posts, and keep each client's content organized• Manage comments and DMs, and flag issues or opportunities• Track performance and deliver a monthly report per client with clear recommendations
What you bring
• Fluent written and spoken English: you'll present to clients and write in their voice• 3+ years in social media, including building strategy, not just posting (show us a strategy you created and what it achieved)• Strong understanding of brand identity, audience engagement, marketing communication and creative effectiveness: you know why a piece of content works, not just how to make it• Experience managing several client accounts at once, ideally at an agency or as a freelancer• Strong short-form video editing skills in CapCut (Premiere Pro a bonus): you can turn raw footage into polished reels and TikToks• Confident designing in Canva: carousels, graphics and story templates• Hands-on TikTok experience: you know the formats, trends and what performs on the platform• Confidence reading TikTok, Instagram, LinkedIn and Meta analytics and turning them into decisions• Proactive and independent: you spot what needs doing, take ownership and move work forward without waiting to be asked• Clear, timely communication with clients and the team, in writing and on calls• A team player who works well with designers and specialists and helps others hit deadlines
Nice to have
• Spanish• Experience with B2B, service businesses or nonprofits• Basic paid social experience (Meta ads)• Experience using Asana for project management
How we work
We're remote-first and async, with a short weekly check-in. You'll set your own hours within agreed deadlines and invoice monthly.