Social Media Manager – Medellín, Colombia

Freelance Latin America is hiring a full-time Social Media Manager in Medellín, Antioquia, Colombia. In this hybrid role, you will create and manage social media content and campaigns that grow brand awareness, engage audiences, and support business goals.

Responsibilities

• Develop and implement social media strategies to introduce potential customers and candidates to the brand and strengthen its online presence.
• Create engaging, creative, shareable content for Instagram Reels and other social platforms.
• Manage assigned social media accounts, plan content calendars, and schedule posts.
• Write compelling captions that guide readers and inspire action; create scripts and ideas for YouTube videos and segments.
• Monitor social media trends, tools, and platform updates, and recommend ways to improve performance.
• Optimize content using SEO best practices and create and monitor Google Ads campaigns for YouTube and the website.
• Use analytics tools to measure campaign results and identify opportunities for improvement.
• Collaborate with the business team on integrated social media campaigns and marketing initiatives.
• Support influencer collaborations and international and local partnerships.
• Complete assigned Clientify CRM tasks and participate in platform-related activities.
• Contribute ideas in weekly marketing meetings and participate in quarterly job fairs.

Qualifications

• Excellent English proficiency, writing, and grammar skills.
• At least two years of experience in social media community management.
• Basic knowledge of marketing strategies and creative content development.
• Experience with Instagram, YouTube, Facebook, Twitter, LinkedIn, and TikTok.
• Familiarity with hashtags, sharing posts, retweets, favorites, tagging, and influencer engagement.
• Strong organization and time-management skills, including the ability to make decisions under pressure.
• Assertive communication and good judgment when responding to social media posts.

Schedule and work arrangement

• Employment: Full-time, Monday through Friday, 8:00 a.m.–5:00 p.m. Eastern Time.
• Location: Hybrid work model, with some workdays at the Medellín office. Remote work is eligible as part of the hybrid arrangement.