Social Media Specialist Job in Austin, TX | PSM Jobs

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PSM Jobs is seeking a highly motivated and talented Social Media Specialist to join our dynamic marketing team in Austin, Texas. This full-time role offers the opportunity to enhance our brand presence and engagement across major social media platforms. Join a vibrant company that values innovation and creativity, and make a significant impact on our marketing efforts and overall business success.

Key Responsibilities

• Create compelling and engaging content for Facebook, Instagram, Twitter, LinkedIn, and other social media channels.
• Develop and implement effective social media strategies to boost brand awareness and drive website traffic.
• Analyze social media performance metrics to evaluate campaign success and provide data-driven recommendations.
• Engage with followers by responding to comments and messages to build a strong community around our brand.
• Collaborate closely with marketing and design teams to maintain cohesive branding across all platforms.
• Conduct regular social media audits and stay updated on industry trends to continuously improve our social media presence.
• Write and edit social media copy that aligns with brand voice and marketing objectives.

Required and Preferred Qualifications

• Bachelor's Degree in Marketing, Communications, or related field.
• Proven experience in content creation, social media strategy, and analytics.
• Strong copywriting skills with the ability to adapt tone for diverse audiences.
• Proficiency in social media management and analytics tools.
• Minimum 2-3 years of experience in social media marketing.

Our collaborative team encourages open communication and creativity. You will report directly to the Marketing Manager and work closely with graphic designers and other marketing professionals to achieve company goals.