Ida is a seasoned professional specializing in social listening, consumer insights, and data analysis. With over a decade of experience, she has led impactful projects across industries, delivering strategic insights that drive brand growth and market understanding.
Extensive experience in designing and leading social listening projects to derive actionable consumer insights.
Proficient in analyzing large datasets and presenting insights through compelling visual reports.
Led cross-functional teams to execute research initiatives, ensuring timely delivery and quality standards.
Specialized in interpreting consumer sentiment and cultural conversations to inform marketing strategies.
Independent Contractor/Freelance
Led Indonesia market insights for 4 multi-market social listening projects with UK-based agencies (FORGE & Automated Creative) across oral care, pain relief, food services, and home hygiene categories.. Conducted end-to-end social listening analysis (qualitative & quantitative) to identify local consumer behaviors, key concerns, and emerging trends.
Ipsos
Led end-to-end social listening projects across FMCG, telecommunications, and healthcare, delivering actionable insights for brand and campaign strategy.. Collaborated within integrated research projects, contributing social listening insights alongside quantitative (survey) and qualitative (FGD, IDI) outputs to build holistic consumer understanding.. Translated complex data into clear, insight-driven narratives and strategic recommendations, identifying key trends, audience behaviors, and opportunity spaces.. Delivered an executive-ready trend intelligence report for a global FMCG client, achieving a 9/10 client satisfaction (CSM) score and receiving internal recognition for its strategic quality.
Zanroo Tech Indonesia
Lead a team of four analysts overseeing multi-client social listening programs, ensuring high-quality insights delivery.. Developed and standardized advanced research methodologies and reporting frameworks to ensure consistent, actionable outputs.. Translated digital conversations and trend patterns into strategic recommendations influencing brand performance and product development.. Partnered with cross-functional teams to integrate social insights into campaign strategies, creative development, and broader client initiatives.. Led a cross-market social intelligence study for the Japanese tobacco market in collaboration with the local insights team, contributing to a successful client engagement that was extended into a long-term retainer.
Master of Arts
Bachelor of Science
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Zanroo Tech Indonesia
Conducted in-depth social listening analysis to track consumer sentiment, competitor activities, and market trends.. Identified creator trends, sentiment shifts, and cultural conversations to support influencer marketing strategies.. Presented complex insights clearly to clients, aligning findings with brand objectives and campaign goals.. Actively identified digital trends and emerging tactics to inform client strategies and content recommendations.
United Creative
Led campaign performance tracking and post-analysis for major brands across multiple social media platforms.. Conducted competitor benchmarking and audience behavior analysis to inform content creation and digital strategy.. Supported influencer identification by monitoring creator performance and audience engagement patterns.
