John - Marketing Campaign Manager at USAA with over 10 years in Digital Marketing

Designs and implements comprehensive digital marketing strategies that drive engagement and growth.

Leads end-to-end campaign execution across multiple channels, ensuring effectiveness and timely delivery.

Optimizes online content for search engines to improve visibility and organic traffic.

Coordinates cross-functional teams to execute complex projects and campaigns efficiently.

Utilizes Salesforce and other tools to segment audiences and personalize marketing efforts effectively.

Oversee all marketing initiatives including SEO, email marketing and social media. Manage three separate websites (Event Planning, Mobile Bartending and Photo Booth Services) to ensure content is current and accurate. Organize and coordinate events. Maintain marketing and project calendar(s). Design marketing pieces, menus and templates thru Canva and other applications as necessary. Monitor trends, feedback and competitors in order to ensure proper marketing strategies are in place. Manage relationships with all clients and vendors

Managed and Directed the end-to-end production of email, direct mail and all digital marketing campaigns, including creation, targeting, segmentation, and deployment, leading to member expansion and retention. Developed automated workflows and sequences tailored to customer behaviors and funnel stage using Adobe and Unica Campaign CRM platforms. Tracked campaign milestones and optimized as needed to meet forecasted goals. Acted as the main poc and project manager across various LOBs. Ensured projects were on track to meet timelines and budgets. Translated objectives and requirements to team members and ensured alignment across all groups and stakeholders. Worked closely with analytics to develop and monitor metrics and performance driven results. Delivered detailed insights and results to stakeholders through monthly and quarterly reports, facilitating data-driven decision-making and refinement of campaign strategies.. Managed the evolution of messaging and creatives, ensuring timely updates and effective risk mitigation to maintain consistency and effectiveness in brand messaging.. Provided Leadership and Mentorship to team members. Collaborated with cross-functional teams in executing all campaigns, ensuring adherence to brand standards and improving campaign deliverability and response rates.. Administered a comprehensive campaign calendar, effectively prioritizing projects to meet deadlines and streamline time-to-market.

Directed the strategic planning and execution of EM and DM campaigns, significantly enhancing campaign effectiveness and lead conversion rates.. Evaluated and monitored campaign performance via Salesforce and internal dashboards, delivering actionable insights that optimized campaign ROI and informed strategic decisions.. Collaborated with Sales, Product Marketing, and other stakeholders to ensure cohesive alignment on strategies and objectives, streamlining campaign execution processes.. Functioned as the primary liaison for Marketing Executions on Leads Campaigns, resolving issues efficiently and overseeing the successful deployment of major campaigns.. Provided expertise as a Subject Matter Expert for Outbound Calling (OBC), advancing calling strategies and best practices to improve outreach efficacy.. Designed and refined audience segmentation strategies, achieving elevated targeted engagement and enhanced response rates for critical campaigns.. Updated and maintained OBC sequences to reflect evolving positioning and campaign themes, improving the relevance of outbound communications and increasing engagement.. Directed the training and onboarding of new Campaign Specialists, expediting their integration through the creation of comprehensive training resources and effective mentorship.

Directed and facilitated campaign requirement sessions, establishing clear objectives and ensuring the successful execution of numerous marketing campaigns.. Oversaw end-to-end campaign management from planning to launch, consistently delivering high-performance marketing outcomes.. Managed tasks and resources across multiple projects, ensuring timely and budget-compliant project delivery.. Contributed to the development and implementation of the IMATTS Campaign Management Tool, advancing campaign operations and data integrity.. Onboarded, trained, and developed new analysts, optimizing training processes and boosting overall team efficiency.. Reported project status to stakeholders, including Managers and Directors maintaining transparency and facilitating informed decision-making.. Researched and resolved outstanding issues and customer complaints, significantly enhancing customer satisfaction.

Spearheaded and executed complex campaigns and special projects, achieving a 95% on-time delivery rate for over 300 initiatives.. Forged and nurtured strategic partnerships between technical support and other departments, driving $30 million in annual revenue.. Devised and implemented a robust Quality Assurance process, reducing problem resolution time by 70%.. Supervised a team of 15 technical support specialists, delivering exceptional service to over 14 major clients.. Engineered and executed comprehensive training programs, enhancing staff proficiency and technical skills.. Directed recruitment, training, and performance management processes, elevating team performance and operational efficiency.. Facilitated strategic initiatives that streamlined technical support operations, resulting in elevated client satisfaction.. Developed and introduced the Employee of the Month program, increasing staff recognition and morale.