Rodrigo - Media and Brand Strategist with 10+ years in Digital Marketing and Content Creation

Designs and executes comprehensive digital campaigns tailored to brand goals and target audiences.

Creates compelling visual and written content that aligns with brand identity and engages audiences effectively.

Manages and optimizes social media platforms to maximize reach, engagement, and lead generation.

Plans and executes targeted paid media campaigns with a focus on ROI and brand growth.

Built and executed content strategies for luxury and sustainability-focused brands, emphasizing coherence, visual refinement, and authenticity.. Designed branded assets and marketing materials using Canva Pro, strengthening consistency across platforms.. Adapted content based on audience behavior, cultural trends, and platform dynamics.. Worked closely with clients to translate intangible brand values into clear, engaging digital expression.

Led media and digital strategy initiatives for clients in real estate, wellness, and lifestyle sectors.. Developed targeted Instagram and Facebook campaigns that supported sales growth, lead acquisition, and brand consolidation.. Provided strategic consulting on content direction, brand voice, and customer journey alignment.. Balanced creative execution with analytical review, ensuring campaigns evolved intelligently over time.

Design holistic brand ecosystems from positioning and identity to content, campaigns, and digital presence.. Direct social media and paid media strategies with a focus on long-term brand equity, not short-term visibility alone.. Act as a strategic partner to founders and leadership teams, helping align brand expression with business intent and growth cycles.. Oversee creative development, campaign execution, and continuous refinement based on audience response and market signals.