Skilled in managing paid media campaigns, overseeing eCommerce operations, and supporting construction projects through budget and technical documentation. Adept at KPI analysis, campaign optimization, and team collaboration, ensuring project success and effective advertising performance.
Expertise in creating, monitoring, and optimizing paid campaigns on Meta and TikTok platforms.
Proficient in analyzing KPIs like ROAS, CTR, CPA, and adjusting campaigns in real-time for best performance.
Experienced in developing budgets, tracking costs, and supporting procurement for technical projects.
Skilled in drafting technical reports and collaborating with engineers to meet project milestones.
Nifty Colombia
Managed paid advertising campaigns on Meta and TikTok, adjusting budgets, creatives, and targeting daily., Conducted weekend check-ins to ensure campaign delivery and performance stability., Monitored KPIs such as ROAS, CTR, and CPA, making real-time adjustments to underperforming ads., Submitted...
Constructora New Millenium
Developed budgets and material takeoffs based on construction plans., Tracked costs and schedules, supporting technical teams with reporting and procurement., Drafted proposals and organized technical documentation in line with project timelines., Collaborated with engineers and suppliers to meet...
B.A.
Postgraduate
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