AI Google Ads Digital Practitioner - Guatemala

Join our team as a Google Ads Digital Practitioner
As a Google Ads Digital Practitioner, you will play a critical role in evaluating and improving advertising experiences across Google's advertising ecosystem. Leveraging your expertise in Google Ads, you will assess the relevance, quality, and effectiveness of ads in relation to user search behavior, keywords, and intent, helping improve AI-powered advertising systems and user experiences.
You will act as a subject matter expert on Google Ads, applying your knowledge of campaign structures, keyword strategies, search intent, ad relevance, and advertising best practices to evaluate content and provide meaningful insights. This role requires strong analytical thinking, attention to detail, research capabilities, and the confidence to make and defend data-driven decisions.
Main Responsibilities:
Evaluate the relevance and effectiveness of advertisements in relation to user search queries, keywords, and intent.Analyze relationships between search terms, keywords, ad creatives, landing pages, and user behavior.Apply Google Ads best practices and advertising principles when assessing ad quality and relevance.Review and evaluate advertising content following established guidelines and quality standards.Conduct research to validate whether advertisements appropriately align with user needs and expectations.Provide clear and actionable feedback to support the continuous improvement of AI-powered advertising systems.Interpret and apply guidelines consistently while maintaining high levels of accuracy and attention to detail.Participate in calibration sessions, consensus discussions, and quality reviews to ensure evaluation consistency.Stay informed on Google Ads platform updates, digital advertising trends, search behavior, and industry best practices.Collaborate with global teams to drive quality improvements and maintain operational excellence.Analyze user intent and evaluate whether advertisements effectively address user needs and business objectives.Maintain productivity and quality targets while delivering accurate and well-reasoned evaluations.
Required Qualifications, Knowledge, and Experience:English B2 – RequiredGood oral and written comprehensionClear communication skillsAbility to understand detailed instructionsCandidates must meet one of the following criteria:Bachelor’s degree in Marketing orCurrently pursuing a Bachelor’s degree in the Marketing field, or Hold one or more Google Ads Platform certifications (Search, Display, Measurement, GA4, or equivalent)
In addition, you must have at least 1 year of hands-on experience in:Managing, optimizing, analyzing, consulting on, or supporting Google Ads campaigns.Experience working in digital marketing agencies, performance marketing teams, advertising operations, or paid media environments.Experience in quality assurance, content evaluation, search relevance, AI data annotation, or digital advertising review projects.Experience evaluating user intent, search behavior, and online customer journeys.Experience in advertising regulations, platform policies, privacy standards, and ethical advertising practices.Candidates should demonstrate practical knowledge of:Search campaignsKeyword targeting and match typesSearch intentAd relevanceQuality ScoreLanding page experienceCampaign optimizationPerformance analysisConversion-focused advertisingGoogle Ads best practices
Additional QualificationsStrong understanding of digital marketing, paid search, and online advertising principles.Excellent analytical and problem-solving skills.Strong research and information validation capabilities.High attention to detail and ability to follow structured guidelines.Excellent written communication skills.Ability to confidently explain and support evaluation decisions.Comfortable working independently in a remote environment.Familiarity with AI technologies and their application within digital advertising ecosystems.
Preferred Additional SkillsStrong understanding of Google Ads products and ecosystem.Knowledge of search engine marketing (SEM) principles.Ability to assess ad relevance and user intent.Critical thinking and independent decision-making.Research and analytical reasoning skills.Cultural awareness and understanding of market-specific nuances.Ability to interpret complex guidelines and apply them consistently.Strong collaboration and communication skills.Ability to participate in consensus-building discussions and defend evaluation decisions using data and rationale.
**At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment , including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity. Send us your complete resume in English.