AI Product Marketer

Marketing Manager, AI-Native Products Bogotá, Colombia · Hybrid · Full-time
About the RoleIGC Pharma is building AI-native tools that accelerate drug development, clinical research, and patient outcomes — shipping products that researchers and clinicians actually use. We're looking for a strategic, hands-on Product Marketing Manager to own how our products show up in the market: positioning, messaging, launches, and the content and experiments that drive adoption.This role sits at the intersection of product, science, and go-to-market. You'll work directly with product engineers and scientists to translate complex, technical products into clear, compelling stories — and you'll build, test, and ship those stories yourself, end-to-end.
What You'll DoOwn go-to-market strategy for IGC Pharma's products — from positioning and messaging through launch and adoption.Develop differentiated positioning and messaging that communicates value clearly across scientific, clinical, and business audiences.Validate ideas before they're built: design and run false-door tests (landing pages that measure real intent via click-through before a feature exists) and A/B test messaging and creative, building and publishing the pages yourself using no-code tools (Webflow, Framer, or similar).Represent the voice of the customer — plan and facilitate customer interviews, focus groups, and need-finding research, and turn findings into recommendations product and commercial teams act on.Define and track the metrics that matter for each launch (CTR, conversion, engagement), using GA4, ad platform dashboards, or similar tools to read and act on the data yourself.Produce customer-facing content across channels — from short-form video (Reels, TikTok-style content) to product pages, sales materials, and campaigns.Shape our presence at industry events, conferences, and webinars — from selecting the right opportunities to executing on-site and measuring impact.Monitor the competitive landscape in AI and biotech, translating insights into sharper positioning and messaging.Use AI tools (ChatGPT, Claude, Copilot, or similar) as a core part of your workflow — for research synthesis, content production, experiment design, and analysis.
What We Believe Are Important Traits for This Role3+ years of product marketing, brand marketing, or go-to-market experience, with a track record of positioning products and driving adoption.Builder mentality. You don't hand off execution — you build the page, shoot the content, run the test, and read the results yourself.Customer obsession. You genuinely want to understand what makes people pay attention, trust a product, and act — and you go find that out directly from them.Strategic storytelling. You translate complex or scientific concepts into messaging that resonates with technical and non-technical audiences alike.Analytical mindset. You use data — not instinct alone — to evaluate what's working and iterate.AI-native ways of working. You use AI tools daily, not occasionally, and you're curious about how to use them better.Ownership in ambiguity. You thrive on a small team where you define your own priorities and drive them from idea to shipped result.Clear, concise communication. You get to the point — in writing, in meetings, and under pressure.
Nice to HaveExperience in health tech or life sciences.Basic HTML/CSS.