AI Product Marketer
Aviso de fuente externaen IGC Pharma
Join IGC Pharma to shape product positioning, launches, customer research, and adoption for AI-native tools in drug development and clinical research.
Salario
No especificado
Ubicación
Bogotá, Colombia
Tipo de empleo
Tiempo completo
Modalidad
No especificado
AI Product Marketer
Bogotá, Colombia
Descripción del empleo
About the role
IGC Pharma is building AI-native tools that accelerate drug development, clinical research, and patient outcomes. The company is looking for a strategic, hands-on Product Marketing Manager to own product positioning, messaging, launches, and adoption-driving content and experiments.
This role connects product, science, and go-to-market. You’ll work with product engineers and scientists to turn complex technical products into clear stories, then build, test, and ship those stories end-to-end.
Responsibilities
- Own go-to-market strategy, from positioning and messaging through launch and adoption.
- Develop differentiated messaging for scientific, clinical, and business audiences.
- Validate ideas before they are built by creating and running false-door tests and A/B tests. Build and publish landing pages using no-code tools such as Webflow, Framer, or similar tools.
- Represent the voice of the customer through interviews, focus groups, and need-finding research, turning findings into recommendations for product and commercial teams.
- Define and track launch metrics such as CTR, conversion, and engagement using GA4, ad platform dashboards, or similar tools.
- Produce customer-facing content, including short-form video, product pages, sales materials, and campaigns.
- Shape the company’s presence at industry events, conferences, and webinars, from selecting opportunities to execution and impact measurement.
- Monitor the competitive landscape in AI.
How to apply
Apply directly on CazVid.
Datos clave
- Full-time role in Bogotá, Colombia.
- The role focuses on marketing AI-native products for drug development, clinical research, and patient outcomes.
- Responsibilities include positioning, launches, customer research, content, experiments, and launch metrics.
Preguntas frecuentes
What does the role involve?
It involves owning go-to-market strategy, including positioning, messaging, launches, and adoption-driving content and experiments.
What customer research will I conduct?
You’ll plan and facilitate customer interviews, focus groups, and need-finding research, then turn findings into recommendations for product and commercial teams.
How can I apply?
Apply directly on CazVid.