Brand Manager

Role Description The Brand Manager at Dinegma is responsible for developing, implementing, and monitoring brand strategies that strengthen market positioning and drive growth. This full-time role is hybrid, based in Guatemala, with a mix of on-site collaboration and work-from-home flexibility. Day-to-day activities include managing brand campaigns, coordinating with marketing, sales, and design teams, and ensuring consistent brand messaging across all channels. The Brand Manager analyzes market data, customer insights, and performance metrics to refine branding initiatives and support product launches. This role also involves overseeing brand guidelines, managing external agencies and vendors, and preparing reports and presentations for leadership on brand performance and opportunities.Qualifications Demonstrated experience in brand management, marketing strategy, and campaign execution.Strong skills in market research, data analysis, and interpretation of consumer insights.Ability to develop clear brand messaging and oversee content creation across digital and offline channels.Proficiency in project management, including planning, prioritization, and cross-functional coordination.Comfort working in a hybrid environment, with the ability to collaborate on-site in Guatemala and work independently from home.Excellent communication, presentation, and stakeholder management skills.Experience working with creative agencies, designers, and media partners is highly beneficial.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Prior experience in food service, hospitality, or consumer goods sectors is a plus.Fluency in Spanish, with strong written and spoken English skills preferred.