Country Executive Director

COUNTRY EXECUTIVE DIRECTORCaribbean · Dominican Republic · Full-time · Reports directly to the Founder & CEO
ABOUT THE COMPANYAprendeTo is a Mobile-first Learning Infrastructure for Emerging Markets — a new education category built for the two billion people who scroll every day but were never given anything worth learning from. Where traditional education demands literacy, discipline and classrooms, AprendeTo meets people inside the content feed they already live in: short voice-guided videos that change real behavior — how people earn, stay healthy, handle money and keep safe. No exams. No grades. No barriers. Progress is measured by real life, not test scores. Grounded in years of field research across Latin America and powered by the NetForm learning model, AprendeTo exists for one conviction: access to personalized education must not be a luxury.
THE ESSENCE OF THE ROLEYou are AprendeTo's executor in the Dominican Republic — the person who turns strategy into a working system on the ground. You build and lead the local team, launch content production, implement partnerships and establish the Patron network that becomes the platform's distribution engine. You work in direct tandem with the Founder & CEO and, day to day, with the Local Coordinator — who is on a first-name basis with the Dominican Republic and all its local nuances.
WHAT YOU WILL DOPhase 1 — Foundation: team and content (from day one)Lead, motivate and inspire the local team: Local Coordinator, Videographer, Video Editor, Customer ServiceLaunch the content production pipeline: filming schedule, local presenters, monthly content calendar delivered without delays — content is the precondition for everything elseTogether with the Local Coordinator, organize local people for filming across all regions

Phase 2 — Infrastructure: partnerships (in parallel, as soon as content is in production)Implement the operational side of telco partnerships (Claro / Altice / Viva) within the decision framework set by the Founder & CEOImplement the operational side of the Loteka / Bancas network partnershipParticipate in institutional communication at the local and international level

Phase 3 — Distribution: the Patron network (before launch, once content and product are ready)Recruit, select and train 20 Patrons across the DR (~1 per 0.5 million inhabitants)Build the ambassador structure under each PatronMaintain daily physical contact with the network

Phase 4 — Pilot: execution and growthLead network operations during the pilot: monthly KPI control of Patrons and ambassadors, zone growthEnsure local processes comply with DR regulatory requirements in cooperation with the legal partnerReport regularly to the Founder & CEO on progress, risks and deviations

HOW WE WILL MEASURE SUCCESSThe content calendar is delivered without delays from the moment production launches20 fully operational Patrons by platform launchAt least one telco and one bancas partnership operational during the pilotPilot targets: 100,000 MAU, ≥40% weekly retention, zone growth in line with the plan

WHO WE ARE LOOKING FORA professional who understands the role of proper education in solving problems of any scale3+ years of experience in operational management, building field teams or distribution networks (FMCG, telco, financial services, NGO field programmes or equivalent)A proven ability to recruit, train and retain people in a distributed structureDeep knowledge of the DR market, culture and regions — or a genuine drive to acquire itIndependence: the ability to lead without daily supervision and deliver real resultsSpanish and English — fluent; Latvian or Russian — an additional advantagePreferred: experience with low-income / mobile-first audiences; implementing partnerships with telcos or retail networks; an understanding of gamification or community economics.
WHO YOU ARE AS A PERSONA results person, not a process person. Passionate, energetic and resilient in field work. Honest with yourself and with others. Able to inspire people and retain them through attitude, not just money.
WHAT WE OFFERA key role in bringing a new category of education system to the world — launching its pilot from zero to 100,000 usersDirect collaboration with the Founder & CEO — no layers, no corporate bureaucracyA real career trajectory: upon delivering the pilot KPIs — leading the AprendeTo rollout in the next LATAM countryCompensation: competitive base salary + performance bonuses upon KPI delivery (specified in the contract)Contract structure: 3-month probationary contract; upon delivering the 3-month probation KPIs — a contract for the full Dominican Republic pilot; upon its successful completion — a long-term scaling contract for LATAM, then Africa

HOW TO APPLYSend your CV together with your view on the traditional education system — and your vision of how you would improve or change it if you had the chance — to [email protected] with the subject line "Country Executive Director".