Creative Strategist

One week you are cracking the psychology of a pet parent mid-scroll. Next, you are outsmarting a crowded supplement market where buyers have seen every claim in the book. By week three, you are convincing someone to unwind with their next at-home craft & art kit. Three powerhouse brands, three completely different minds to unlock—and total creative freedom to do it.
Their creative engine is already operating at 50 high-performing concepts a week. By bringing you into their squad of two existing strategists, they are scaling that capacity even further. The benchmark remains uncompromising: an ad only counts if it scales real budget above target new customer ROAS. They have held a winning formula across UGC and static for four years, so you aren't there to reinvent the wheel. You are there to master the machine - finding the killer angles, unmissable hooks, and relentless iterations before the rest of the market even knows what hit them.
This is a fully remote, full-time contractor role, with a flexible 2-month part-time ramp-up period for the right candidate.
WHAT'S IN IT FOR YOUA real team, not just you - a media buyer, 2 strategist peers, 2 designers, 3 video editors, and an influencer manager, all ready to helpThree brands to run - you’ll focus on human & pet supplement brands, so no single account burns you out - you'll drive strategy across three high-volume brands on Meta and YouTubeDirect access to leadership - you'll work closely with the Performance Creative Lead and get real input on growth strategy, not just orders passed downWork from wherever you want - the only thing that matters is whether the campaigns perform
WHAT YOU'RE GETTING INTODrive overall creative direction and set high-impact testing priorities alongside their strategy teamFuel their growth engine, scaling weekly output from 20 to 30 sharp concepts without sacrificing win rateDissect top-performing market competitors and transform those insights into unbeatable hooks and anglesGetting your hands dirty - writing and crafting breakthrough concepts yourself, not just tossing briefs over the fenceDirect and inspire their roster of designers, editors, and influencer managers to bring your vision to lifePartner closely with media buyers on daily data calls to turn winning metrics into immediate iterationsKill creative fatigue before it starts by keeping high-converting variations queued behind every winnerArchitect proactive testing roadmaps weeks ahead, staying miles out in front of market trends
WHO YOU AREYou have created scaled, high-converting ad concepts for top-tier DTC supplement, beauty, or performance brands and have the numbers to prove itYou know precisely what commands attention on Meta and YouTube within the first three critical secondsYou come from a background in copy, media buying, or growth strategy - meaning ROI drives your brain before aesthetics doEqually comfortable getting in the trenches to write concepts as you are directing a talented creative production teamYou treat the Meta Ad Library like a goldmine of competitive intelligence, not just a mood boardRapid concept iteration, fast feedback loops, and high-tempo execution energize youYou measure creative success by spend velocity and new customer ROAS, not vanity awards or pretty slide decksBonus if you have:Scaled or led a high-performing creative teamAdvanced proficiency with Atria, Motion, or cutting-edge creative analytics toolsHands-on experience driving winning campaigns in the pet or home goods sectorsStrong management and leadership skills (a clear path to transition into a Growth Strategist role for high performers)