Creative Strategist Performance

About the role

SoCreative is looking for a Creative Strategist with strong experience developing high-performing ad creative, a performance mindset, and a sense of how brand, content, and creative drive measurable growth. You’ll lead paid acquisition and creative strategy, working closely with designers, editors, and copywriters to turn ideas into campaigns that convert. AI tools and performance data inform how creative output scales and how decisions are made. This is a hands-on role involving copywriting, team briefs, and direct ownership of performance numbers.

Responsibilities

• Lead paid acquisition: Manage paid channels across Meta, LinkedIn, Google, YouTube, and TikTok. Drive strategy, creative testing, budget allocation, and A/B tests.
• Track key performance signals, including CPL, CAC, ROAS, and pipeline contribution, and translate them into clear creative direction.
• Develop performance creative: Create ad concepts, hooks, angles, and scripts for paid and organic campaigns. Write briefs for designers, video editors, and copywriters.
• Use AI tools and creative testing frameworks to scale production and inform iteration. Scale what’s working and keep the creative pipeline full.
• Shape brand, content, and funnel: Contribute to brand voice, tone, and organic content alongside paid. Improve landing pages and conversion rates through sharper messaging and creative.
• Keep a pulse on ad libraries and category benchmarks.
• Collaborate and shape marketing: Work closely with founders and the creative team, help structure marketing operations as the company grows, and build systems and processes for scalable growth.

Requirements

• Proven experience managing paid acquisition across Meta, LinkedIn, Google, YouTube, and TikTok.
• A portfolio of ad concepts you’ve created, not just campaigns you’ve run.
• Strong understanding of hooks, UGC, and short-form video.
• Strong copywriting instincts and a feel for creative that resonates.
• Experience working closely with creative teams.

How to apply

Apply directly on CazVid.

Datos clave

• Leads paid channels across Meta, LinkedIn, Google, YouTube, and TikTok.
• Requires a portfolio of ad concepts created, not just campaigns run.
• The role includes developing ad concepts, hooks, angles, and scripts for paid and organic campaigns.