Digital Community Manager BB Technical Industries

About the role

Emerson is seeking a strategic and hands-on Digital Community Manager to revitalize and scale its customer community across owned and external platforms. The role owns engagement, content, and community experience across the existing on-domain community platform and third-party channels such as Reddit and other industry forums. The goal is to make the digital community a high-value destination for engineers and technical users, driving engagement, improving support outcomes, and optimizing content for human users and AI-driven discovery.

Responsibilities

• Own and evolve the end-to-end community strategy, partnering with the social media team, marketing, product, and customer success.
• Develop engagement programs, including discussion prompts, gamification, expert sessions, and user-generated content.
• Identify and re-engage inactive users through targeted campaigns and lifecycle programs.
• Define community value propositions and differentiation from external forums such as Reddit.
• Host the community, stimulate conversations, moderate discussions, and maintain a high-quality experience.
• Respond to user questions or route them to internal SMEs for timely, accurate answers.
• Build and enforce community guidelines and maintain a consistent brand voice.
• Develop and execute a strategy for engaging in external communities, in coordination with the social media team.
• Monitor conversations related to test and measurement, automation, and relevant tools and ecosystems.
• Participate authentically in discussions to provide technical value, not just promotion.
• Identify opportunities to bring external users into owned community experiences.

Datos clave

• The role manages engagement, content, and community experience across owned and external platforms.
• The community serves engineers and technical users.
• External community engagement includes Reddit and industry forums.