Digital Marketing and Social Media Specialist

Position Title: Digital Marketing and Social Media SpecialistOrganization: United Way Puerto RicoLocation: San Juan, Puerto RicoDepartment: Marketing and CommunicationsReports to: Marketing and Communications DirectorEmployment Type: Full-timeContract Type: Regular FLSA Classification: Exempt
ABOUT UNITED WAY PUERTO RICO: United Way Puerto Rico (UWPR) is a nonprofit organization committed to improving the quality of life of individuals and families across the island. Through strategic community investments, corporate partnerships, and collaborative initiatives, UWPR advances key building blocks related to create Children and Youth Opportunities, Healthy Communities, Community Resiliency and Financial Security—ensuring long-term, equitable impact for Puerto Rico’s most vulnerable communities. We are seeking a dynamic, strategic, and mission-driven Digital Marketing and Social Media Specialist to join our team and lead our digital landscape anchored in our strategic communications platform ASK. THANK. INFORM.
JOIN OUR TEAMDIGITAL MARKETING AND SOCIAL MEDIA SPECIALIST
We are looking for a strategic, creative, and results‑driven professional to join United Way Puerto Rico’s Marketing and Communications (MARCOM) Department. This role requires strong digital marketing skills, social media management experience, content creation abilities, and a passion for engaging diverse audiences to drive community impact.
KEY RESPONSIBILITIES:
Strategy and Content:Develop and implement strategies for digital community growth.Create engaging, timely, and relevant content (copy, artwork, and concepts) leveraging the momentum and relevance of each activation.
Planning (Copy Decks):Design flexible, annual copy decks in advance, detailing dates, themes, visual content, captions, and investment recommendations for the pre-, during-, and post-event phases of each event or campaign.
Website Management:Monitor, manage, and update our main website (unitedwaypr.org) and the various landing pages dedicated to fundraising and specific programs (such as BienEstar, 211pr.org, among others).
Interaction and Moderation:Foster a collaborative and positive digital environment. Moderate discussions, respond promptly to inquiries and comments, and coordinate virtual and in-person events and activities for the community.
Digital Advertising and Monetization:Manage digital advertising processes, including payments (Google Ads, Facebook Ads, promo boosts), and maximize monetization opportunities on channels like YouTube.
Email Marketing: Design, automate, and manage email campaigns using MailChimp.
Analytics: Monitor, analyze, and regularly report engagement metrics, efficiency metrics, and overall key performance indicators for the organization's digital activity.
QUALIFICATIONS:Education: Bachelor's degree in Marketing, Communications, or a related field.Experience: Verifiable prior experience as a Community Coordinator, Social Media Specialist, or similar digital marketing roles.Languages: Excellent verbal and written communication skills in Spanish and English (bilingual).Digital Tools: Advanced proficiency in the technical and organic management of Facebook, Instagram (META), TikTok, YouTube, LinkedIn, Indeed, and other platforms.Proficiency with the MailChimp platform.Experience managing budgets and ads in Google Ads and Facebook Business Manager.Proficiency with Microsoft 365 products.Content production experience is desirable but not required.Basic to intermediate skills in taking and editing photos and videos to create original content, as well as developing simple artwork using Canva and/or Adobe Photoshop/Illustrator Suite.What We Offer:Shape digital impact by contributing to one of Puerto Rico’s most influential nonprofit organizations.Join a collaborative, mission‑driven team focused on strengthening communities across the island.Enjoy a competitive compensation package designed to support your growth and well‑being.Access professional development opportunities to elevate your digital marketing career.
Benefits:401(k) matchingHealth insurancePaid time offRetirement plan
If you are interested in making a positive contribution to the Puerto Rican community and meet the requirements, please send your resume to [email protected].