Digital Media Buyer Campaign Implementation

We are looking for a detail-oriented and execution-driven Media Buyer with strong experience in implementing, launching, and optimizing digital advertising campaigns across multiple platforms. This role is responsible for ensuring campaigns are accurately set up, monitored, and optimized to achieve performance goals while collaborating closely with internal marketing teams.The ideal candidate has hands-on experience managing campaigns in major advertising platforms, strong analytical skills, and the ability to execute media plans with precision in a fast-paced environment.
Key ResponsibilitiesSet up, launch, and manage digital advertising campaigns across platforms including Google Ads, Meta Ads Manager, LinkedIn, TikTok, and other paid media channels.Ensure campaigns are implemented according to media plans, targeting requirements, budgets, tracking specifications, and creative guidelines.Configure campaign settings, audience targeting, conversion tracking, pixels, UTM parameters, and reporting dashboards.Perform quality assurance (QA) before and after campaign launches to ensure accurate implementation.
Campaign OptimizationMonitor campaign performance daily and optimize budgets, bids, audiences, placements, and creatives to maximize results.Identify performance trends and provide actionable recommendations based on campaign data.Conduct A/B testing to improve campaign efficiency and achieve KPIs.
Performance Analysis & ReportingTrack key performance metrics such as CTR, CPC, CPA, ROAS, CPM, and conversion rates.Prepare regular performance reports with insights, recommendations, and next steps.Collaborate with stakeholders to communicate campaign progress and optimization opportunities.
Cross-functional CollaborationWork closely with creative, content, analytics, and marketing teams to ensure campaigns are launched on time and aligned with business objectives.Coordinate with tracking and analytics teams to validate measurement and attribution.Support campaign troubleshooting and resolve implementation issues quickly.
Budget ManagementManage campaign budgets efficiently, ensuring spend is aligned with approved allocations.Monitor pacing and recommend budget reallocations based on campaign performance.
QualificationsBachelor's degree in Marketing, Advertising, Business, Communications, or a related field.2+ years of hands-on experience implementing and managing digital advertising campaigns.Proven experience using platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, or similar.Strong understanding of campaign implementation, audience segmentation, conversion tracking, pixels, and analytics.Experience with Google Tag Manager, Google Analytics (GA4), and tracking implementation is highly preferred.Strong analytical and problem-solving skills with the ability to make data-driven decisions.Excellent organizational skills and attention to detail.Ability to manage multiple campaigns simultaneously while meeting deadlines.Strong communication and collaboration skills.Experience with programmatic platforms or DSPs is a plus.Advanced English (written and spoken).
Preferred SkillsKnowledge of performance marketing best practices.Familiarity with attribution models and conversion tracking.Experience working with marketing automation or CRM integrations is a plus.Ability to identify optimization opportunities and proactively improve campaign performance.Comfortable working in a fast-paced, collaborative environment.